Jurors in traditionally conservative St. Charles County, Missouri, awarded $1.5 million in a complex case about medical negligence. Why? Host Brendan Lupetin invites the winning trial team – Chris Wright and Anthony Laramore – to reveal their strategies. Chris and Anthony recount how they built the case, starting with crafting simple rules that resonated with jurors. One of them? “Surgeons must confirm before they cut.” Tune in for the other.

☑️ Chris Wright

☑️ Anthony Laramore | LinkedIn

☑️ Page Law on LinkedIn | Facebook

☑️ Brendan Lupetin | LinkedIn

☑️ Lupetin & Unatin, LLC

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1. The surgeon told the team’s client that she had cancer and the only option was a mastectomy. But the surgeon was either lying or too incompetent to realize that her diagnosis was inaccurate.
2. The defense attorney made a critical error in opening statement by framing the case as a one-issue trial: "If you believe our side, you have to find in our favor, but if you think we're lying and you believe them, you should find in their favor.”
3. One defense expert, a pathologist, had been sued by Vanderbilt University for stealing $250,000. In cross-examination, Anthony showed how she couldn’t be trusted to keep her word, a clean fit with the case theme.
4. The defense attorney inadvertently opened the door to discuss the defendant doctor's prior malpractice lawsuits by holding up four fingers and asking her to walk the jury through those four. Problem was – there were actually five...

For over 30 years, he’s helped select juries that have returned billions of dollars in verdicts. “He is the guy who gets called on for the highest-stakes cases going,” says host Brendan Lupetin. How does Robert Hirschhorn do it? In this conversation, Robert reflects on his past and describes the “game-changing” future: his AI-powered consulting platform called VerdictHub. Tune in as Robert reveals his powerful questions for identifying ideal jurors, innovative strategies for maximizing damages in states where lawyers cannot give jurors recommendations, and technique for anchoring jurors to substantial awards. Spoiler: Repeating the word “billion” helps.

☑️ Robert Hirschhorn | LinkedIn

☑️ CEB Jury and Trial Consultants

☑️ Brendan Lupetin | LinkedIn

☑️ Lupetin & Unatin, LLC

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1. Robert's career transformed in 1984 when he secured a seemingly impossible not-guilty verdict against a public safety officer charged with robbery – and caught at the scene with an Uzi, sawed-off shotgun, and silencer.
2. For that case, Robert was referred to jury consultant Cathy Bennett, who agreed to teach him her methods on one condition: He would spend an entire year attending all her meetings without speaking but instead observing and absorbing.
3. Robert and Cathy Bennett eventually married. Later, on her deathbed, she made Robert promise to find a way to give his jury selection gift to as many lawyers as he could, a promise he would fulfill with VerdictHub, his AI-powered trial consulting platform.
4. VerdictHub is now developing a “shadow jury" product. Once a lawyer has a seated jury, this product will replicate not one group of 12 using digital artificial intelligence jurors, but five groups of juries. Those five groups, demographically identical to the seated jury,...

Fun fact: Rapper Harvey "Frzy" Daniels and famed horror makeup artist Tom Savini are both depicted on murals, created by the same artist. Their lives converged in another, more dramatic way when Frzy was injured in a hit-and-run. Brandon Keller represented the rapper against the makeup artist, who was tracked down, in part, by his “IZOMBIE” license plate. In this case breakdown with host Brendan Lupetin, Brandon reveals the challenges he faced – including an eyewitness who ghosted him for two years – and the strategies that ultimately led to a $225,000 verdict.

☑️ Brandon Keller | LinkedIn

☑️ Ainsman Levine on LinkedIn | Facebook

☑️ Brendan Lupetin | LinkedIn

☑️ Lupetin & Unatin, LLC

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1. Daniels v. Savini involved Harvey "Frzy" Daniels, a Pittsburgh rapper, and famed makeup artist Tom Savini, who has worked for horror legend George Romero.
2. Frzy was leaving a meeting with a music video director when his motorcycle was sideswiped by a black Dodge Charger.
3. The driver’s “IZOMBIE” license plate was initially transcribed incorrectly as "IVOMBIE,” creating early delays in the investigation.
4. The 911 call was compelling: You could hear Frzy on the ground as the eyewitness's cousin tells him, "We got the plate."
5. The defendant initially denied driving the vehicle, signing an affidavit with his insurance company stating he did not do it and would have remembered if he had.
6. The defense's last offer was $6,700, made right after the eyewitness deposition.