Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede

Nobody wakes up on Black Friday excited to read 200 emails — they’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete.

And yet, some brands do break through. They get the clicks, the sales, the attention — not because they’re louder, but because they’re smarter. In this episode, I’m sharing the strategies that will help your BFCM campaign emails stand out from the noise and feel like a welcome guest in your subscriber’s inbox.

This episode is part of my BFCM Prep Series, where we’ll make sure your holiday campaigns are strategic, intentional, and designed to convert — not just contribute to inbox chaos.

👉 Grab my official 2025 BFCM Briefing — a 15+ page guide serious brands are already using to plan their holiday campaigns: https://joyjoya.com/bfcm

💡 In this episode, you’ll learn:
✨ Why timing is just as important as subject lines — and how to test it now
✨ How to write subject lines that sound like you (and not everyone else)
✨ The simple design tweaks that make your emails instantly scannable
✨ Why curated merchandising beats generic sitewide discounts
✨ How a clear point of view makes your campaign more memorable and compelling

And in the Gold Mine segment, I’m getting real about the long game of marketing — why it’s so much harder than sprinting, how it can feel lonely, and how to make sure your business goals stay aligned with your life.

👉 Ready to cut through the inbox noise? This episode will help you craft campaigns that capture attention, convert subscribers, and reflect the real value of your brand.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/how-to-make-your-black-friday-emails-stand-out-in-the-inbox

Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts

Picture this: it’s Thanksgiving night, and instead of relaxing, you’re frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That’s what happens when holiday prep falls to the bottom of your to-do list - but it doesn’t have to be that way.

This episode kicks off my special BFCM Prep Series, where we’ll make sure your holiday campaigns are planned, polished, and panic-free long before Black Friday hits.

Get the 2025 BFCM Briefing here: https://joyjoya.com/pages/bfcm

💡 In this episode, you’ll learn:
✨ How to decide if BFCM weekend is even the right move for your brand
✨ The key dates and planning steps that will save you from last-minute chaos
✨ Why refreshing your automations now can protect your revenue later
✨ How to prepare creative assets that actually support your strategy
✨ The testing checklist that keeps mistakes from ruining your biggest sales

And in the Gold Mine segment, I’m sharing something deeply personal: my fear of being misunderstood - and why it often shows up right before a major breakthrough.

👉 Ready to trade chaos for confidence? This episode will help you plan ahead and step into the season with strategy instead of stress.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/5-tips-to-avoid-black-friday-marketing-chaos-and-enjoy-the-holidays

Here’s a riddle: what’s the most-opened email in your Klaviyo flows? Spoiler alert — it’s not the flashy ones. It’s the humble shipping confirmation.

Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitement. Ignore it, and you’ve wasted the best chance you’ll ever have to delight and build trust.

💡 In this episode, you’ll learn:
✨ Why shipping confirmations matter more than you think
✨ The clear line between transactional and marketing (and why you can’t blur it)
✨ The checklist of essentials every customer needs in this email
✨ How to infuse your brand voice, resources, and community into the experience
✨ Practical tweaks to make your confirmations trustworthy and memorable

And in today’s Gold Mine segment, I’m opening up about something I wrestle with constantly: the pressure of always feeling “behind.” I’ll share why the finish line is a myth — and how choosing priorities over perfection has changed the way I work.

👉 If you’re ready to rethink the email hiding in plain sight, this episode will show you how to turn a functional touchpoint into a powerful brand moment.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/turning-your-shipping-confirmation-emails-into-a-client-retention-tool