What if your email campaigns are falling flat - not because your copy is bad, but because you’re saying the right thing at the wrong time?

There’s a formula to knowing when to sell and when to nurture—and no, it’s not just “follow your gut.” If your emails feel like they’re missing the mark, you might be pushing when you should be building trust… or warming up when your audience is ready to buy.

In this episode, I’ll show you how to stop guessing and start sending the right message at the right time—so you can finally get results. You’ll learn how to meet your subscribers where they are in the journey, build deeper connections, and make the ask when it matters most.

💡 You’ll learn:
✨ Why sending the wrong message at the wrong stage kills engagement—and how to fix it
✨ The 3-part Curiosity → Connection → Conversion progression for email marketing
✨ What happens when you nurture too much vs. sell too much—and how to find the balance
✨ How to use list source, behavior, and engagement clues to time your emails strategically
✨ How to apply this framework to product launches so sales feel like a natural next step

Plus, in The Gold Mine, I’m talking about the bittersweet side of growth. It’s not always the purely positive experience it’s made out to be. Sometimes, moving forward means letting go of a version of your business—or yourself—that’s been with you for a long time. I’ll share why it’s okay to feel loss alongside excitement, and how that complexity can actually make you a stronger entrepreneur.

If you’ve been stuck in a cycle of over-nurturing, over-selling, or just sending emails without a clear sense of timing, this episode will give you a practical framework to align your messages with your audience’s readiness—so your marketing works better and feels better.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/email-marketing-strategy-when-to-sell-vs-nurture-for-real-results

Episode #346 – Why Your Biggest Fans Aren’t Buying (and How to Change That)

What if your most loyal Instagram fans - the ones liking and commenting on every post - never actually buy from you?

That changes when you stop treating Instagram like the end goal and start using it as the bridge to something more powerful and reliable: your email list.

In this episode, I’ll show you how to shift your mindset so Instagram becomes a pathway, not a destination. You’ll learn exactly how to lead followers into your inbox, nurture real relationships, and guide them toward checkout - on your terms, not the algorithm’s.

💡 You’ll learn:
✨ Why Instagram isn’t built to nurture or convert - and what to do instead
✨ The 3-part funnel that moves followers from Instagram → Inbox → Checkout
✨ Simple ways to update your bio, Stories, and offers to grow your list fast
✨ How to create an email experience that builds trust and boosts conversions
✨ Why the brands winning now are the ones who own their audience relationship

Plus, in The Gold Mine, I’m sharing a lesson I’ve taken from my lifelong love of tennis: the importance of “playing your own game” in marketing. Just like the best tennis players stand out by leaning into their unique style, your emails and SMS will resonate most when they reflect your personality - not someone else’s formula.

If you’ve been chasing followers without seeing sales - or if you’re ready to make your marketing more reliable and less dependent on social media - this episode will give you the plan (and confidence) to connect the dots from post to purchase.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/instagram-followers-aren-t-customers-here-s-how-to-turn-them-into-buyers

What if your highest-converting emails and texts weren’t the ones you poured hours into—but the ones that send themselves?

In this episode, we’re diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you’ve been putting all your energy into campaigns and newsletters while neglecting automations, this one’s for you.

💡 You’ll learn:
✨ What event-triggered messaging really is (and why it works)
✨ The 10 high-impact automations every product-based brand should have
✨ How these messages boost CTRs and conversions—quietly but powerfully
✨ Why triggered messages don’t replace your strategy—they reinforce it
✨ How to start with just one thoughtful, well-timed automation

Plus, in The Gold Mine, I’m opening up about the fear of stepping away from your content—and how automation can help you stay connected without always being “on.” We’ll talk about trust, relevance, and why you don’t have to scream to be remembered.

If you’re feeling burned out by the pressure to constantly create and send, this episode will show you how to let your marketing work for you—while building deeper customer relationships at the same time.

Transcript: https://joyjoya.com/blogs/podcast/event-triggered-messaging-the-secret-to-high-converting-email-sms-marketing