If your ecommerce brand is obsessing over checkout tweaks, button colors, pop-ups, and discounts—but your email marketing still feels flat—there's a deeper issue at play. And it's not friction.

It's desire.

🎧 In this episode, I break down a powerful idea inspired by Wes Kao: the difference between decreasing friction and increasing desire—and why most ecommerce brands spend all their time on the wrong one. You'll learn why smoothing out the customer journey isn't enough, what desire really looks like in action, and how to bring more of it into your email strategy starting today.

Whether your emails feel "fine but not exciting," or you're stuck in an A/B-testing spiral without real results, this episode will give you the perspective shift you've been missing.

💡 In this episode, you'll learn:

✅ Why "making buying easier" doesn't always lead to more sales
✅ The psychology behind desire—and how customers create value in their own minds
✅ How discounts can accidentally lower your brand's perceived value
✅ The right way to use your pop-up so it sparks excitement, not bargain-hunting
✅ How desire transforms your Welcome Series and email storytelling
✅ The two levers every email uses: reducing friction vs. increasing desire
✅ Why the best-performing brands master both—and how you can too

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/strategic-shift-how-to-inspire-desire-to-buy-your-products

If Shopify is the body of your ecommerce business, Klaviyo's the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry's favorite buzzword?

🎧 In this episode, I'm breaking down what Klaviyo really is (in human language), why so many ecommerce brands swear by it, when it makes sense to use it, and when it might be more than you need. Whether you're weighing a platform switch or simply tired of hearing conflicting opinions, this episode will give you clarity—minus the hype.

💡 In this episode, you'll learn:

✅ What Klaviyo actually does beyond newsletters
✅ Why its Shopify integration is a true game-changer
✅ The flows that reliably drive revenue while you sleep
✅ When Klaviyo is the right fit — and when it's not
✅ How pricing really works (and why it's not as expensive as people think)
✅ Why the learning curve is easier than most people assume
✅ The best alternatives if you're still window shopping

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/klaviyo-for-shopify-is-it-worth-the-hype

Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands

Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced.

🎧 In this episode, I'm breaking down what domain verification actually is (in human language), why it's one of the easiest ways to boost deliverability, and how to check it off your to-do list without crying into your DNS settings. Whether you're gearing up for the holidays or just tired of spam-folder surprises, you'll walk away feeling confident instead of confused.

This episode is part of my ongoing Email Marketing Foundations series, where we unpack the tech, strategy, and mindset needed to build a reliable revenue engine through email + SMS.

👉 Want to take this deeper? Join me for my Live YouTube Masterclass on Friday, November 14th at 9am PST to get hands-on with domain verification and deliverability best practices. Register here: https://www.eventbrite.com/e/1738600554059?aff=oddtdtcreator

✅ What SPF, DKIM, and DMARC actually mean (and why they're so crucial)
✅ How to authenticate your domain inside Klaviyo or Mailchimp in less than 30 minutes
✅ How to warm up your sends and avoid deliverability dips
✅ Common red flags that signal your emails are getting ghosted
✅ The exact steps to check for "PASS" status and keep inboxes happy

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/domain-verification-how-to-stay-out-of-spam-improve-email-deliverability