Picture this: I'm VP of brand at a tech startup, locked in a battle with our UI/UX designer over whether our app's greys should be warm or cold. She's insisting on blue-based greys: Apple does it, all the big tech brands do it, so obviously it's correct for technology, right? Wrong.

And today I'm going to de-code for you why this seemingly insignificant detail reveals everything you need to know about colour psychology.

• What happens in your mind with colour before your cognitive mind analyzes anything
• The four groups of colour and how they correlate with personality types (with the exact science behind it)
• How to choose colours strategically based on psychology, not just preference
• Why certain colour combinations create delicious harmony while others trigger instant distrust
• The critical questions to ask before choosing any colour for your brand
• Real examples of brands getting colour psychology right (and catastrophically wrong)
• Why it's so important to stick to colours from one 'group' to get the results you want with your brand
• The psychology behind every major colour from brown to pink (including which one to avoid entirely)

• Free Brand Personality Quiz: go.jnicholesmith.com/quiz
• Tara Lynn & Co. photography (sunshine brand example)
• Janna Scharfenberg website (seaside brand example)
• The Ad Girls rebrand: theadgirls.com (fireside brand example)
• Natalie MacNeil website: nataliemacneil.com (fireside brand example)
• Dr. Romie Mushtaq - Busy Brain Cure book
• Starling Bank rebrand breakdown (mentioned)
• Dealing with Whiteness podcast series (previous season)
• Color psychology resources and tools
• Book a strategy call with Nic
• Super Bloom program information
• Color Joy program

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As a serial entrepreneur as well as a branding expert, I've always had extremely high standards for how, where and when brand is worth investing in... and extremely high expectations for the kind of return I want to see on that investment.

I've always bent over backwards to create this for my clients - but it always felt like 're-inventing the wheel' each time... a long, painful process for me and them, that always resulted in something fantastic, but often no one could really explain why it was great, or how we got there. As someone who loves science, systems and repeatable successes, that was never good enough for me.

When I did a Masters in Marketing I thought for sure I'd find the missing link, the secret, the guarantee. But no. It wasn't until I got certified in Applied Colour Psychology that I found the answer, the key to creating visuals with more predictable impact on behavior...

What if I told you that your brand, just like you, has a personality? A frequency. And what if there was a predictable, repeatable, profound framework for you to understand and lean-in to that personality and get better results in every metric that matters to your business?

Today I'm sharing the breakthrough that transformed how I build brands and why it might be exactly what you've been searching for. We're diving into the psychology behind brand personalities. I'll introduce you to the four personalities and show you how when you find yours, and build your brand in exclusively that vibe, you can create more solid and predictable emotional responses in your customer (which as you know, is the key to driving purchase).

You'll discover how to reveal your brand's natural frequency, learn why trying to force a personality that isn't authentic or aligned creates problems (and how to fix it), and you'll hear how to audit your current branding for psychological consistency.

• Daily Mail Article Quoting me about Ellen DeGeneres' Farmhouse
• Starling Bank's Rebrand: Long Version | Short Version
• Joy First Founder's Circle
• Colour Brand® Colour Psychology Method overview
• Personality Type Quiz
• Joy First® Brand Assessment
• Super Bloom® branding client case studies

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Twenty minutes. That's all it took for me to go from casual observer to completely bought-in advocate of a brand I'd barely heard of before. No pressure tactics, no manufactured urgency, just pure value, delivered with integrity.

Last week I experienced the psychology of a Joy First brand in real time.

Today I'm pulling back the curtain on the exact psychology behind building a Joy First Brand for the Joyconomy, including why Harvard Business Review says emotionally connected customers are 52% more valuable than just satisfied ones.

The profitability in Joy First brands isn't just about making people happy. it is about creating deep connections that transform casual customers into lifelong evangelists who can't help but tell everyone about you.

I'll show you the exact moment I knew this company understood something most businesses completely miss, and how you can reverse-engineer that same psychological magic in your own brand.

We're diving deep into the neuroscience of joy, the difference between satisfaction and obsession, and why some brands create customers for life while others struggle with constant churn.

I'll reveal which big brands have mastered these Joy First principles (and have seen massive revenue increases as a result), plus the cautionary tales of billion-dollar brands that abandoned these principles and watched their stock prices crater within weeks.

You'll discover why purpose-driven joy hits differently than gimmicky happiness, how mirror neurons make joy literally contagious, and the ancient Greek concept that explains why some customer experiences create lasting transformation while others are instantly forgotten.

Plus, I'm sharing specific examples of how small businesses can implement these principles immediately from the language you use to describe your services to the unexpected ways you can exceed expectations without breaking the budget.

• The exact neurological process that happens when customers experience Joy First brands (and why it creates addiction-level loyalty)
• Where and why dopamine is released in the joy process (and what this means for your brand)
• The critical difference between satisfaction and joy (and why most businesses are stuck in satisfaction mode)
• How several major corporations just proved Joy First principles drive real revenue (with specific numbers)
• Real examples of small businesses creating unforgettable customer experiences with simple psychological touches
• The customer journey audit that reveals exactly where you're missing joy opportunities

• Joy First branding services: https://go.joyfirstworld.com/branding
• Joy First Founders' Circle: https://go.joyfirstworld.com/jffc
• Joy First Brand Assessment: https://quiz.joyfirstworld.com/brand
• Color Joy program
• Ben & Jerry's linked prosperity model

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