Josh York | Soft Goods | Shirt Show 269

Screen printer turned apparel manufacturer, Josh has been designing his own graphic tees since elementary school. After college and a brief stint in the corporate world, he went back to printing and even ran a shop of his own, but he found the perfect fit for himself once he’d created his own garments. Topics of discussion include: sourcing, finding your lane, shifting from a service business to a product business, saying no, finding good partners, manufacturing in the USA, dye houses, tariffs, longterm goals, the value of good storytelling, and shrinkage.