Jordan findings

Jordan’s CEOs have a cautious outlook on economic growth, with over half expecting their companies to be ‘highly’ or ‘extremely’ exposed to geopolitical risks in the coming year. Despite this, they are prioritising reinvention, viewing AI and GenAI as key drivers for growth. By leveraging data-driven insights and diversifying into new sectors, they aim to reinvent their businesses and secure long-term success amidst regional uncertainties.