Jonas Olson on The Social Media Tools You NEED For Pest Control

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In this episode, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company that is also dominating on social media with more than 140K YouTube subscribers and tens of thousands of followers across Instagram and Facebook. Together they break down a deceptively simple question that stops most owners before they ever post: what tools do you actually need for social media? Jonas explains why you should start with the bare minimum, why you don’t need fancy schedulers or complicated setups when you’re getting started, and why he avoids pre-scheduling entirely for YouTube in favor of posting natively from his phone or computer. He shares how tools like Loomly can help once you’re posting three to five times a week across platforms, but emphasizes that software should support consistency, not become an excuse to delay creating content.

Danny and Jonas then dig into editing tools and show just how low the barrier to entry really is. Instead of expensive software stacks and complex workflows, Jonas recommends editing directly inside the native apps or using free tools like CapCut, which even his nine-year-old has mastered. They talk about how most of Jonas’s early viral content was shot and edited entirely on an iPhone, and how creators should resist the temptation to “gear up” with high-end cameras, lenses, and studio setups that never actually get used. Jonas explains that the real bottleneck isn’t tech, it’s getting comfortable on camera, filming consistently, and pressing publish long before the videos feel perfect. The point isn’t to look like a movie studio; it’s to start building a body of content that your market can actually see.

The episode wraps by outlining the handful of physical tools that genuinely matter and how to use them without overcomplicating the process. Jonas breaks it down to three essentials: a modern smartphone, a simple lavalier mic for clear audio, and a compact tripod or selfie stick you can carry anywhere, whether you’re in a customer’s home, at the airport, or on a family trip. From there, they talk about “nice-to-have” upgrades like affordable DJI nano drones for B-roll and action shots, and how owners can delegate filming and editing to kids, technicians, or younger team members who already understand social media. Jonas closes with a warning about the biggest mistake he sees: overbuying gear, underusing it, and quitting after a few posts instead of blocking off a weekly content day, keeping it fun, and letting consistency and repetition compound over time.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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