In this episode of Tools, Talents & Techniques, Dustin Sutton sits down with Jonah Mitro, co-founder of Precision Pro Golf, to unpack what it really takes to build a successful golf tech company.

From humble beginnings to becoming a major player in the golf rangefinder space, Jonah shares the ups, downs, and pivotal lessons learned along the way. The conversation covers everything from navigating supply chain headaches and rising tariffs to battling knockoff products from overseas—and why being first to market with features like a magnetic rangefinder made all the difference.

Whether you're in the golf world, launching a product, or simply curious about the behind-the-scenes grind of entrepreneurship—this episode delivers actionable takeaways and candid stories that’ll stick with you.

Takeaways:

• Real experience > formal education
• Speed to market matters more than perfection
• You don’t have to be the cheapest—you have to be different
• People buy from people they like
• Customer service is your real brand
• Build to stand out, not blend in
• Challenges in manufacturing, innovation, and staying competitive
• Why great customer service still wins
• How differentiation drives market presence
• Building meaningful business relationships
• Knowing your strengths and timing your moves

Chapters:

00:00 – Intro to Jonah Mitro & Precision Pro Golf

01:45 – Jonah’s journey & entrepreneurial roots

10:19 – How Precision Pro Golf was born

15:20 – Quality control + manufacturing hurdles

20:22 – Supply chain + tariffs breakdown

27:59 – Competing with low-cost overseas products

0:05 – The power of innovation & customer relationships

41:25 – Partnerships, timing, and lessons for entrepreneurs

Connect with Jonah:

• Precision Pro Golf: https://precisionprogolf.com/
• Instagram: https://www.instagram.com/golfmytro/?hl=en
• LinkedIn: https://www.linkedin.com/in/jonahmytro/

Listen & Subscribe:

• YouTube: https://youtube.com/@dustincsutton
• Apple: https://podcasts.apple.com/us/podcast/tools-talents-and-techniques-with-dustin-sutton/id1692838507
• Spotify: https://open.spotify.com/show/7pQZ551Ct4jVRQ2BqB7Zr2?si=740ba4a90165417a

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Music by C€$:

• https://open.spotify.com/artist/21zXwxV9nWaiE6iAleU6ww?si=yNBmIPqIT7-56hAmfvqShA