Jon Morris on Niching Down, Creativity & Selling a 7-Figure Agency

Want to stop trying to serve everyone and finally own your lane?

In this episode of Walk In Victory, host NaRon Tillman sits down with entrepreneur Jon Morris to break down how niching down and leaning into creativity helped him build and sell a successful digital marketing agency.

They get real about:

• Why most founders are afraid to niche down (and how that fear kills growth)
• How to use creativity and innovation as a competitive advantage
• The power of focusing on a specific market segment instead of trying to reach everyone
• What Jon learned from building and exiting his digital marketing agency
• How to listen to your customers and turn their feedback into profitable offers

Jon shares hard-won lessons from his own journey — from starting an agency, to scaling it, to finally selling it. You’ll hear how being specific about your services, your niche, and your ideal client can unlock bigger opportunities, better pricing, and more freedom. If you’re an entrepreneur, agency owner, consultant, or creative professional who feels “too broad” or stuck trying to be everything to everyone, this conversation will help you rethink your strategy and focus on what actually moves the needle.

Episode Timestamps
00:00 – Overcoming the fear of niching down
00:13 – Host intro and episode overview
00:40 – Why creativity matters in modern business
01:00 – Jon’s personal background and agency experience
01:32 – The decline of creativity in education
02:30 – How to foster creativity in children (and teams)
03:06 – Jon’s story and first steps into creativity and business
09:30 – The role of focus in business success
13:35 – The real benefits of niching down
20:09 – Selling a business: Jon’s personal insights
26:40 – Innovation, customer feedback, and staying relevant
29:26 – Final takeaways and call to action

Call to Action
If this episode helped you think differently about your niche or your creativity, share it with another entrepreneur who needs to hear it. Subscribe to Walk In Victory for more real conversations with leaders, creators, and visionaries who are building lives and businesses on purpose.

Connect With Jon
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Linkedin

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