John Swystun - Auxesys INC

In this episode of CBS Spotlight, John Swystun shares his unconventional career path from producing snowboard videos to becoming the CEO of Auxesys, Inc., a digital marketing firm specializing in wealth management. He discusses the importance of storytelling, systems thinking, and creativity in marketing, particularly for financial advisors. The conversation highlights how these elements can create organic growth in wealth management firms while adapting to regulatory challenges.