Joe Massa: From Radio to Podcasting a Podtopia Network

KOP introduced Joe Massa, CEO of Podtopia Network, who shared his experience in radio and his transition to podcasting, emphasizing content quality and audience building.

Joe detailed Podtopia Network's mission to make podcasting accessible with resources like their Podcast Accelerator and foster a supportive community, recommending building an email list and offering insights on monetization and guest pitching.

Joe has an extensive background in media, PR, broadcasting, and podcasting, with experience in radio syndication, including working with Westwood One. He developed a strong skill set in technical aspects and finding his voice during his time in radio, where he learned the importance of creating high-quality, consistent content. In 2020 or 2021, he transitioned from hosting radio shows to focusing on podcasting, launching "The Measuring Post," and was later inspired to create Podtopia Network in January of the current year after a problematic experience with a podcast publicity firm.

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