Jo Madden Talks Sports Betting, Gaming Industry, and Breaking Barriers

When SportsGrid made the decisionlast month to let go several of its sports wagering personalities, Jo Madden was among the departures. Being a free agent hasn’t stopped the hosts of a Cup of Jo from continuing to churn out the content on her on her Instagram and X accounts, especially during the countdown to the start of the NFL regular season in four weeks.

The Australian-born, long-time Albertan (and former member of the province’s netball team) is our guest on the latest episode of the Gaming News Canada Show. Madden talked about her departure from SportsGrid and what’s next for her. As is the case for all of our GNCS guests, Madden’s path to the gaming industry is of the more-than-interesting sort as she discussed her transition from the worlds of accounting and liquor imports to provide sports betting advice during the COVID-19 pandemic.

Madden told us about her daily routine, being a woman in the sports betting space, and how she’s dealt with the online abuse that’s sadly all-too common with personalities and athletes, as we noted in last week’s edition of the GNC newsletter involving tennis star Elina Svitolina at the recent National Bank Open tournament in Montreal.

Finally, Madden offered some advice for anyone wanting to take the plunge into the sports media/betting business, and we wanted her thoughts on the 2025-26 Calgary Flames, too.

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