Jim Weber's Long-Term Vision: Building a Brand That Lasts

What does it look like to lead with purpose and performance — to stay true to your values while building something that lasts?

I so enjoyed talking with fellow @tuckschool alum @Jim_Weber, longtime CEO of @BrooksRunning, for a conversation about leadership, grit, and building a brand rooted in conviction.

Jim took the helm at Brooks when the company was on the verge of bankruptcy — and through a relentless focus on purpose, customer obsession, and culture, he helped lead it to become a billion-dollar brand.

He did all of this while navigating a personal cancer diagnosis — a chapter that deepened his clarity, his courage, and his belief in the kind of leadership that endures.

We also talk about what it's like to work alongside Warren Buffett with the astonishing story of Brooks and @BerkshireHathawayInc, and the mindset required to lead through uncertainty without losing sight of what matters most.

If you're a leader looking for clarity, or someone in a season of challenge, this conversation is one you won't want to miss. #running

LinkedIn: linkedin.com/in/jim-weber-3b996b8
Website: http://www.jimweber.org/
Keppler: https://www.kepplerspeakers.com/speakers/jim-weber
Book: tinyurl.com/runpurpose