Jim Cathcart - How to Pick Your Lane and Become a Certified Expert in 5 Years or Less (Even if You're Starting from Zero)

Ever feel like you're competing against EVERYONE in your industry?

Like... you're good at what you do, but so is everybody else?

And nobody knows YOUR name yet?

Well, this episode's gonna change that.

David Bush sits down with Jim Cathcart – a legend who's delivered 3,500+ speeches, written 27 books, and earned literally EVERY major award in professional speaking.

Jim breaks down his exact blueprint for becoming THE recognized expert in your field...

Without needing decades of experience.

Without being the "smartest" person in the room.

And without trying to compete with the big dogs head-on.

Here's what you'll learn:

- How to pick your lane – Why going "narrow" gets you known faster than trying to be everything to everyone (Jim shares the "Epiphany Threshold" that makes people actually CARE about your expertise)

- The 5-Year Expert Formula – Spend one extra hour per day studying your chosen field, and in 5 years you'll be nationally recognized (Jim explains how he did this starting from "likable loser" status)

- The 5 Pillars of Professional Experts – Value message, brand identity, ideal client, business model, and operating standards (master these and you'll run circles around competitors)

- How to turn expertise into INCOME – Real stories of Jim's clients going from sleeping on warehouse floors to $5M+ businesses

- Why "picking a lane" doesn't limit you – It actually gives you OPTIONS (and bigger paychecks)

- The doorbell strategy – How mastering ONE tiny thing can build into a massive career

If you're a coach, consultant, speaker, author, or any kind of professional expert...

And you're tired of being "one of many" instead of "the only one"...

This episode will show you the path.

David and Jim keep it real, bring the wisdom, and give you a clear roadmap you can start using TODAY.

Watch it. Take notes. Pick your lane.

Then watch what happens.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/5