Jessica Endara - Lashes, Leadership, and Letting Go: One Entrepreneur's Story

When lifelong musician Jessica Endara found herself at a crossroads, she transformed her artistic talents into a thriving aesthetics business. Her journey from music major to founder of Element Lash and Brow Bar demonstrates how creative passion can find new expression through entrepreneurship and client service.

Jessica takes us behind the scenes of building a beauty business centered on enhancing natural features rather than dramatic transformation. With refreshing candor, she explains why she prioritizes using high-quality products (accounting for "30% of results") while emphasizing that technique and communication make up the remaining 70%. This philosophy has positioned Element perfectly as industry trends shift from heavy, dramatic lash extensions toward more natural, health-focused approaches.

What truly sets Jessica apart is her innovative approach to team building. Rather than fighting against the common pattern of trained employees eventually leaving to start their own businesses, she's developing a revolutionary mentorship model. This approach acknowledges employees' entrepreneurial aspirations while creating structured pathways that benefit both parties. Jessica shares a moving story about watching a student's confidence transform during training, highlighting the profound impact of effective mentorship.

For aspiring beauty entrepreneurs feeling overwhelmed by the prospect of starting a business, Jessica offers practical wisdom: "Just start. It doesn't have to be perfect. You just need to start and then make it good." She emphasizes mindset work and consistent action, noting how much can be accomplished with just an hour of focused effort each day.

This conversation reveals not just the mechanics of building a successful beauty business, but the heart behind it—creating spaces where both clients and employees feel valued, heard, and empowered to become their best selves. Whether you're considering a career in aesthetics or simply appreciate stories of creative reinvention, Jessica's journey offers both inspiration and practical guidance.