This is a special keynote I gave at LashCon titled “Mastering the Art of Selling: Understanding the Psychology of a Buyer & Maximizing LTV.”

If you’re a beauty service provider, lash artist, or creator-turned-CEO who's tired of chasing likes but still struggling to get booked out with aligned, high-paying clients, this keynote is for you. I break down buyer psychology, messaging mistakes, and how to turn your organic content into a sales engine that builds authority, trust, and repeat clients.

Why You Should Listen:

• Master Sales Psychology Without the Sleaze: Learn what really influences buyer behavior—and how to align your messaging for premium pricing.
• Simplify Your Marketing Strategy: Discover how to create content like a marketer (not just a content creator) and attract better-fit clients without chasing trends.
• Build Client Loyalty & Increase LTV: Use your data to uncover what makes clients come back again and again—and how to capitalize on that for sustainable income.
• Stop Overcomplicating Your Business Model: Ditch the pressure to do “all the things” and focus on what actually works for your growth stage.

I break down the psychology of how buyers make decisions and how YOU can use that to raise your prices, increase client retention, and get booked through organic content without relying on paid ads or going viral. Tune in now to master the buyer psychology that drives premium sales and long-term client loyalty.

Want me to speak at your next event, conference, or mastermind? Inquire about booking me to speak. → https://www.jereshiahawk.com/contact

Need a step-by-step framework to simplify your messaging, master buyer psychology, and turn your content into consistent cash? → https://www.jereshiahawk.com/marketlikeaceo

Ready to turn their 1:1 into a high-ticket group program and scale with a simple offer suite? → https://www.jereshiahawk.com/leverage-diy

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk

This is Part 3 of our “Million Dollars in Profit? WHAT. THE. ACTUAL. F*CK.” series — and we’re closing it out with a raw look at wealth, identity, and what comes after seven-figure success.

We’re closing the trilogy with the unfiltered truth about hitting a million in profit: how to design your dream lifestyle, invest for long-term wealth, and lead a business that aligns with your next-level self.

Why You Should Listen

• Learn What to Do After You Hit Seven Figures: Discover how to use your business as a wealth vehicle, structure your investments, and stop relying on a paycheck.
• Design a Business That Funds Your Exit: Get insights into building a business that throws off cash—without forcing you into scale-for-scale’s-sake growth.
• Reclaim Power Through Profit: Understand how new money creates autonomy, freedom, and peace—and how to wield that power consciously.
• Honor the Inner Work Required at the Top: Hear the emotional, racial, and identity recalibrations that come with being a first-gen millionaire in a world built for old money.

This episode is about what most business podcasts won’t tell you: how to sit with success, honor your season, and define wealth on your own terms. Whether you're navigating your first six figures or sitting on seven, this conversation will shift how you move—financially, emotionally, and strategically.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk

This is Part 2 of our “Million Dollars in Profit? WHAT. THE. ACTUAL. F*CK.” series — and we’re digging into what really drives premium profits: crystal-clear messaging, simple operations, and intentional team building.

Why You Should Listen

• Craft Messaging That Converts at Premium Price Points: Learn how buyer awareness levels (unaware, problem-aware, solution-aware) influence what kind of content actually drives high-ticket sales.
• Build Around a Clear, Specific Program Promise: Discover how niching your promise fuels stronger marketing, more aligned clients, and better delivery—without needing more effort.
• Simplify Your Operations for Sanity and Scale: Hear why a lean backend (not more tech, funnels, or team) is the key to sustainable growth with minimal burnout.
• Redefine Leadership and Hiring in Your Business: Get honest insights on team-building mistakes, why most CEOs hire too soon, and how to build your business around your actual values and vision.

Ready to scale without bloated launches, heavy overhead, or hiring missteps? This one’s for you.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk

This is Part 1 of our “Million Dollars in Profit? WHAT. THE. ACTUAL. F*CK.” series, and we’re kicking it off by pulling back the curtain on the business model + pricing psychology that made it possible.

This episode breaks down the shift from volume-based selling to a premium coaching model that prioritizes client results and profit. We unpack buyer psychology, critical pricing thresholds, and how simplifying your offer structure can unlock exponential growth.

Why You Should Listen

• Redesign Your Business Model for Profit: Discover the exact shifts that turned a $2K offer into a $10K+ group coaching container without sacrificing integrity or alignment.
• Understand the $3K Pricing Threshold: Learn how crossing this key psychological line changes your buyer’s decision-making and what that means for your marketing and sales strategy.
• Ditch the Volume Game for High-Ticket Simplicity: Find out why selling fewer seats at a higher price can be the secret to more money, more impact, and way less stress.
• Build for Profit, Not Just Revenue: Hear how one business tripled profit, yes, profit, by aligning pricing, delivery, and client qualification with personal strengths and market demand.

Hit play on Part 1 to learn how a lean business model and premium pricing led to over $1M in profit.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk

Want to take home $200K+ without overcomplicating your business? Tap play to learn how simple your business model can be.

Most entrepreneurs set revenue goals based on what they think they should be making, not what they actually want to take home. I’m showing you how to flip that thinking, reverse engineer your revenue, and simplify your business model for more income and less stress.

Why You Should Listen

• Simplify to Multiply Your Take-Home Pay: Learn how a $400K revenue business can deliver $200K+ in annual take-home pay—without extra offers or a huge team.
• Use Take-Home Goals to Set Revenue Targets: Ditch the obsession with million-dollar businesses and start setting revenue goals based on your desired lifestyle.
• Design Offers That Build Client Lifetime Value: Understand the power of a signature offer and a succession offer to increase client retention and boost profit.
• Cut the Complexity That’s Killing Your Profit: Identify where your business might be leaking money due to too many offers, poor messaging, or overhiring—and how to fix it fast.

Learn how to reverse-engineer your revenue goals based on your desired take-home pay and build a business model that’s actually aligned with your lifestyle and responsibilities.

Referenced Links:

Instagram Reel: https://www.instagram.com/p/DQHXfMvDmKx/

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk

Selling a leveraged group program but stuck on growth? Tune in to learn the most overlooked reasons $3k-$10k group offers don’t scale and how your messaging, program promise, and positioning might be the culprit. This is essential listening for coaches scaling beyond 1:1 work.

Why You Should Listen

• Refine Your Program Promise for High-Ticket Sales: Learn how to create a clear, outcome-driven promise that justifies your price point and speaks directly to qualified leads.
• Understand High-Ticket Buyer Psychology: Discover the mindset shift you need to make when selling $3K+ offers and how to reduce perceived risk in your messaging.
• Position for Scalability, Not Burnout: Find out why overcustomization kills group program growth—and how to fix your offer design so you don’t have to do all the heavy lifting.
• Use Claims & Guarantees to Increase Conversions: Learn how adding a thoughtful, ethical guarantee can boost enrollment and build buyer confidence without compromising your boundaries.

Find out the real reason behind slow group program sales and how to create a program promise that drives demand.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk

Download the first module of Market Like a CEO and see how to attract high-trust, high-ticket buyers with messaging that converts → https://www.jereshiahawk.com/marketlikeaceo

In this episode of the podcast, I pull back the curtain on the behind-the-scenes business audit I did to prep for maternity leave—and how that reshaped my entire business model. Learn what I stopped, what I doubled down on, and the mindset shifts required to lead a high-ticket, lifestyle-driven business that no longer depends on me to function. This one is packed with lessons on scaling sustainably, tracking real buyer behavior, and turning trust into long-term profitability.

Why You Should Listen:

1. Learn how to build a business that functions without you: Especially if you're entering a new season of life like motherhood or burnout recovery, discover how to shift to a leaner, less dependent model.
2. Optimize your email marketing for actual revenue—not vanity metrics: Hear the behind-the-scenes audit of my email list that revealed where sales really come from and why list size isn't the issue.
3. Use waitlist strategies that convert: Get the details on my "show and tell" waitlist method that tripled conversion rates by creating trust before the sale.
4. Understand your sales cycle to make better decisions: Learn why respecting a longer buyer journey will help you stop prematurely tweaking strategies and build true business sustainability.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk

Struggling to choose your next offer, pricing model, or marketing move? This episode explores how to shrink decisions, reduce pressure, and stop outsourcing your agency so you can grow a calm, aligned, and profitable business.

Why You Should Listen

• Learn a 3-phase decision-making framework: Discover how to move from "could do" to "choose to do" to "decide to do" to build real momentum in your business.
• Stop outsourcing your agency: Find out why hiring experts isn’t a shortcut to clarity—and how to hear your own voice more clearly when making big moves.
• Break the cycle of analysis paralysis: Get tools to stop overthinking and start executing, even when you’re afraid of choosing “wrong.”
• Make smaller, smarter business moves: Learn how to shrink decisions and set lower-stakes goals that still drive progress and profitability.

This episode will teach you how to make confident business decisions without needing to be 100% certain first.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk