Jeremy Evans, Founder of Marketing Delivery | From Dot-Matrix to AI

Jeremy Evans built Marketing Delivery after years inside dealer groups, OEMs and contact centres. He shares how "reward the lead, not the lag" thinking, plus stock-alert automation tied to your CRM, turns missed enquiries into sold cars.

What we cover

• How a cross-department start at Bristol Street and Nissan shaped a no-nonsense view of dealer ops, from dot-matrix "walk-in" sheets to today's AI-assisted follow-ups.
• Setting up Marketing Delivery in 2007 and sending automated emails by 2009, and why the business shifted from "agency" to product.
• "Reward the lead, not the lag": get the data right, then let tech keep the conversation warm until intent spikes again.
• Stock alerts that scan group inventory and price drops, email customers, and ping sales when they click, with around 10% of recipients going on to buy.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk