Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter

Jennifer Tsay talks with Jason Barnard about scaling smarter. Scaling Smarter! Jennifer Tsay, CEO and Co-Founder of Shoott, reveals how she revolutionized professional photography with a game-changing business model - free photoshoots where clients only pay for photos they love. Discover how Jennifer scaled from startup to supporting 750+ photographers across 60+ cities while maintaining a 4.9-star Google rating. Learn her secrets for building sustainable growth, managing diverse teams, and why sometimes the best business ideas come from flipping entire industries upside down. This episode is packed with real-world insights for entrepreneurs ready to think differently about scaling and creating win-win business models that actually work. #Entrepreneurship #Scaling #BusinessGrowth #Shoott #JenniferTsay #StartupSuccess #Photography #BusinessModel #WomenInBusiness #FastlaneFounders What you’ll learn from Jennifer Tsay This episode was recorded live on video June 3rd 2025 https://www.youtube.com/watch?v=fFbSXQdSWiw Links to pieces of content relevant to this topic:Jennifer Tsay Join Jennifer Tsay and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 03 June 2025 at 18 H CET (Paris) Transcript from Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter [00:00:00] Jennifer Tsay: The first two years of entrepreneurship felt easy. It was just a fallacy. We didn't realize this in retrospect. We were like, oh my God, doing a startup is so easy. And nobody on our team at the time had any background in marketing, so we had to learn it from scratch. And so we had to learn to get really good at testing and really good at dropping things when they weren't working and moving on to the next thing that was working and continuing to invest in that. [00:00:26] Jason Barnard: And being honest with yourself when something that did work no longer works. [00:00:31] Jennifer Tsay: Yes. [00:00:31] Jason Barnard: And not insisting on something, which is, I think something we're all guilty of is being comfortable and thinking that has worked. Therefore, it will still, it will work again in the future. It's just a blip. [00:00:41] Jennifer Tsay: Yes. If it doesn't work within two weeks, it's dead. We're forgetting it. We will revisit things. It's the discipline of not being really fixated on things that can only be solved one way or that a reality can't shift. I think knowing that it can at any time kind of keeps you on your toes. [00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success and the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? [00:01:22] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:28] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Jennifer Tsay. [00:01:40] Jennifer Tsay: Yes. [00:01:42] Jason Barnard: That wasn't a very convincing yes. [00:01:44] Jennifer Tsay: Yes. Thank you for having me. I'm very happy to be here. [00:01:50] Jason Barnard: It's an absolute pleasure. We're going to be talking about scaling smarter, and the piece of information that jumps out is that you 20 folded profit in a year. [00:01:59] Jennifer Tsay: Yes, we did. [00:02:00] Jason Barnard: And that doesn't mean you have 20 folded revenue. So we're going to be profit focused and it's the pivot from normal business to focusing on profitability. [00:02:11] Jason Barnard: The lessons you learned and why it works now. But before that, really quickly, I asked ChatGPT about you. And when I used just your name,