Jay Silverman and the Magic of Light the Night

I visit GoMart Ballpark to meet with Jay Silverman and walk through Light the Night, the Charleston Dirty Birds’ winter event. Jay explains how a local crew starts hanging lights in September and spends about ten weeks building a walk-through show with roughly 2.5 million lights organized into four main sections, plus a skating village, fire pits, mini golf, and a kids carnival. I learn that guests can keep it simple with a $12 general admission ticket or build up to packages with rides and extras, and there are food options from hot chocolate and s’mores to full turkey and ham meals for groups. Jay talks about suites, tents, and the Victory Club for businesses that want holiday outings for their teams. What stands out to me is his focus on flow and elegance, especially the giant lighted bulb tunnel he adds as a new centerpiece. Light the Night runs through January 1, closed on Christmas Day.