Jane Austen’s 250th birthday: how to build an enduring book brand

Jill Martin Wrenn asks Sophie Reynolds, Head of Collections, Interpretation and Engagement at Jane Austen's House in Chawton, Hampshire, located about an hour and half from London, how the Jane Austen brand has endured for hundreds of years. To celebrate the author’s 250th birthday, you can check out these sites:

Jane Austen's House, where the author wrote six of her novels

Winchester Cathedral, where the author is buried

Jane Austen Centre Bath, which hosts the largest Jane Austen festival

British Library, featuring several of the author's manuscripts

Austentatious, improvised comedy in the style of Jane Austen