Jamon Schmidt Explains the Bin Store Outlet Experience

I’m at the grand opening of Goodwill’s new outlet bin store in Charleston with Jamon Schmidt. He runs marketing and communications for Goodwill and explains why they shifted this location from a traditional store to a bin store, a concept that hasn’t been common in West Virginia. Instead of racks with price tags, the floor is lined with bins, and staff rotates rows about every 15 minutes, so the shopping moves fast and feels like a hunt. You pay by the pound, not by the tag, and he tells people to jump in, grab a cart, and start digging. We talk marketing lessons too, and he comes back to the idea of acting early and pulling the trigger when you think something will work, then reviewing results after. We also address what people miss about Goodwill: the mission is employment, and the retail side supports services that help people get into jobs and careers.