James Sommerville: Balancing Creative Freedom and Financial Stability

Watch Episode 125 Trailer Link: https://www.instagram.com/p/DDPj27zRLb7/

James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy!

Chapters:

00:00 The Evolving Role of Creatives in Branding

02:53 Understanding the Importance of Personality in Creative Teams

05:49 Navigating the Freelance Landscape: Common Pitfalls

08:46 The Balance of Creative Freedom and Financial Stability

12:09 The Impact of Personal Projects on Professional Growth

15:01 The Dichotomy of Passion Projects vs. Paid Work

18:01 The Role of Ego in Creative Decision-Making

20:52 The Spectrum of Creative Personalities

23:55 The Importance of Collaboration in Design

26:51 The Value of Introversion in Creative Fields

30:12 Effective Communication Between Designers and Clients

33:00 Learning from Designers: A Collaborative Approach

35:51 The Niche of Brand Strategy in Design

38:19 The Evolution of Design Roles

45:28 Navigating the Freelance Landscape

50:05 The Shift in Creative Agency Models

53:43 The Future of Design and Technology

01:01:50 The Importance of Storytelling in Design

01:10:06 Building a Creative Community

Follow James :

https://www.instagram.com/jamessommerville/

https://www.jamessommerville.co/

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https://knownunknown.com/

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

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