How do you create a modern PR strategy that builds brand relevance and marketing-led businesses able to thrive through cultural and technological change?

In this episode of All About Business, James sits down with Francesca Gamble, founder of GTN Consultancy, to explore the future of PR, marketing, and business in an AI-driven world.

With a career spanning global agencies, luxury fashion brands, and major cultural moments — including Dolce & Gabbana, Stella McCartney, and the London 2012 Olympics — Francesca shares her journey from agency leadership to launching her own independent consultancy. She explains what it really takes to build a modern PR and marketing business without hype, awards, or ego, and why so many agencies fail by prioritising image over impact.

The conversation dives deep into brand partnerships, celebrity collaborations, and equity-based deals as powerful growth strategies for challenger brands. Francesca breaks down why great products still fail without strong marketing, how cultural relevance directly drives sales, and why results matter far more than industry accolades.

Looking ahead, Francesca offers a bold and timely perspective on the future of PR and advertising in the age of AI. As automation accelerates across marketing, media, and communications, she argues that being human, authentic, and culturally aware will become the ultimate competitive advantage. A no-nonsense conversation about entrepreneurship, independence, brand relevance, and building a business that lasts in a rapidly changing world.

Timestamps:

00:00 Intro

04:38 Starting a PR business

10:08 The role of PR in modern marketing

17:54 Celebrity partnerships and brand collaborations

32:28 The importance of flexibility and client relationships

42:24 The reality of entrepreneurship

51:03 Successful celebrity brand partnerships

58:00 The future of PR and female founders

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All About Business is brought to you by Reed Global. Learn more HERE

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

What if the future of food isn’t bigger, faster, and more centralised, but smaller, local, and radically decentralised?

In this episode of All About Business, James talks with Pete Russell, Founder of Ooooby, and Co-Founder of DECENT, to explore how technology, purpose-led business, and optimism can reshape the global food system.

Pete shares his journey from running a highly profitable, industrial food business to building one of the UK’s leading platforms connecting local farmers directly with their communities. Together James and Pete dive into the realities of entrepreneurship, and Pete also unpacks steward ownership, explaining how separating profit from control protects purpose and prevents mission drift.

Pete Russell offers a bold perspective on the future of commerce, arguing that AI will move us from an attention economy to an intention economy, where traditional marketing and advertising may become obsolete.

This episode is a powerful exploration of how values, technology, and long-term thinking can drive meaningful change.

Timestamps

02:03 Meet Pete Russell: The Visionary Behind Oooby’s Food Revolution

03:06 What Is Oooby? Decentralizing the Global Food Supply Chain

06:25 Farm-to-Table Logistics: How Oooby Empowers Local Farmers

10:12 The 1.9% Disruptor: Why Low-Margin Tech is Saving Small Farms

14:45 Debunking the Myth: Why Local Food Costs Less Than Supermarkets

19:30 The Awareness Gap: Why Traditional Food Systems Still Dominate

27:05 17 Years of Resilience: Pivoting Through Near-Death Business Challenges

33:40 The Software Pivot: Solving the Logistics Nightmare of Local Food

40:00 Future of Food: AI, Agentic Commerce, and Decentralized Platforms

56:15 What wakes you up on a Monday?

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Find out more about Oooooby and how to sell local food online

All About Business is brought to you by Reed Global. Learn more HERE

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Building a billion-pound business is one thing, but what does it take to scale globally, exit successfully, and inspire the next generation of entrepreneurs?

In this episode of All About Business, James speaks with Richard Harpin, founder of HomeServe, the home emergency repairs and improvements launched in 1993. Richard talks about his journey from early failures to growing a FTSE 100 multinational across the UK, France, Spain, the US, Canada, and Japan that sold for £4.1 billion in 2022.

Richard shares how a plumbing insurance model sparked the subscription-based affinity partnerships, the challenges of international expansion, and why copying successful ideas while focusing on execution was key to cracking markets and achieving organic growth.

Together they discuss Richard’s post-exit ventures including Growth Partner, Business Leader magazine, and his bestselling book "How to Make a Billion in Nine Steps". The conversation also explores Richard's passion for inspiring breakthroughs, the role of optimism in navigating setbacks, and why doubling the UK's large companies through community-driven support, matters more than ever in a challenging economic landscape.

Timestamps

01:00 The early struggles and pivots

06:42 The breakthrough: Plumbing insurance model

17:40 The power of copying and mentorship

28:53 Challenges and opportunities for mid-size businesses

37:55 Introducing growth partner: investment in retail

48:10 The not-to-do list for entrepreneurs

01:02:29 Recruitment: Hiring your replacement

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Buy Richard’s book “How to Make a Billion in Nine Steps”

All About Business is brought to you by Reed Global. Learn more HERE

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk