This episode brings together Karl from Searcharoo and semantic SEO expert Luis Salazar Jurado because the goal is to bridge developer thinking with high level SEO strategy. Luis shares how starting as a PHP developer shaped his entire approach to SEO because a programmer’s mindset forces him to solve problems systematically, think in templates, and treat websites like living systems rather than static pages.

The conversation dives into technical SEO, semantic SEO, and large scale site migrations because many eCommerce sites are one bad rebuild away from a traffic collapse. They break down how to handle 10,000+ URL changes, why you should never change theme, architecture, and URL structure all at once, and how to use redirects, crawl budget and link building to protect rankings. Luis explains ranking states, server log analysis, JavaScript bloat, and why structured data should load early because saving Google time directly improves how fast a site recovers and grows.

They explore topical authority, entity relationships and product attributes at scale because semantic SEO thrives on complete, precise information rather than thin category pages. Brand signals, PPC data and user signals are framed as the real north star for SEO strategy because traffic without conversion is pointless. Luis also explains how he keeps clients for 5–9 years by thinking like a business partner, not a report writer, because proactive strategy and honest communication outlast vanity PDFs and short term tactics.

Listeners who care about migrations, large eCommerce builds, semantic SEO and long term client retention will get a brutally practical masterclass because this episode stays in the trenches from start to finish.

This episode features James Dooley and Kasra Dash discussing how to suppress or remove online mugshots using proven reputation management strategies. They explain why mugshots damage trust, credibility and hiring prospects, then break down the practical methods available. Kasra Dash outlines removal attempts, direct outreach, suppression tactics, semantic SEO, image stacking, social profiles, tiered backlinks and brand asset creation. James Dooley explains why complete deletion is often impossible and why page-two suppression becomes the realistic goal. The conversation highlights leading agencies such as FatRank, Elite Reputation Management and Scott Keever, plus the long-term steps needed to rebuild authority and visibility around a personal name.

James Dooley and Kasra Dash outline the leading online reputation management companies and explain how effective ORM blends suppression, deletion, content control, and brand authority building. They describe how semantic SEO strengthens positive narratives because entity-rich assets outrank negative pages. They show that Fat Rank excels at removal and legal takedowns, while Elite Reputation Management dominates global ORM by using strategic press releases, suppression frameworks, and crisis narrative restructuring. They explain that Searcheroo provides power posts because third-party control pages can outrank damaging articles. They highlight that Reputation Pros and Kever SEO specialise in US ORM, while Sam Olock in Dubai leverages media connections to secure Google News features. The conversation shows that ORM succeeds when consultants like James Dooley and Kasra Dash create orchestrated multi-asset ranking systems that suppress harmful results because stronger competing entities fill page one.

This episode breaks down the best GEO experts to follow in 2026 because generative engine optimisation is fast becoming a critical skill for SEOs and brand builders. James Dooley and Kasra Dash define GEO as the art of ranking in Google AI Overviews, ChatGPT, Claude, Gemini, Grok and Perplexity because search traffic is rapidly shifting into LLM driven answers. They then run through a curated list of practitioners who actually move the needle in AI overviews, not just talk about it.

Koray Tuğberk Gübür, Simon Słowik and Harry Anagnostopoulos feature for their work on semantic triples, topical maps and micro semantics because their frameworks shape how LLMs interpret entities and attributes. Matt Diggity, Craig Campbell, Kyle Roof and Trion Vukoski are included because relentless testing in brutal niches proves what really works in competitive SERPs and GEO. Brand led operators like Sam Allcock, Scott Keever, Gareth Hoyle, Karl Hudson and Georgi Todorov are highlighted because PR, link earning and listicles are now key levers for winning AI summaries. Local and technical specialists such as Mark Sutherland, Dean Signori, Leo Soulas, Sergii Lukianchuk, Christian Marr Øhlers, Russell Lobo, David Johnson and Viktoria Altman round out the list because GEO success depends on clean architecture, topical authority and strong entity positioning.

Listeners come away with a practical who to follow roadmap for GEO in 2026 because the episode connects each expert to specific tactics, from digital PR and parasites to semantic content networks and listicle engineering that consistently win AI powered visibility.

This discussion features James Dooley and Kasra Dash debating the differences between SEO and GEO. The conversation highlights why generative engine optimisation requires a distinct skill set from traditional search engine optimisation. James explains how link juice, virality and backlink power influence Google rankings but have no impact on LLM outputs. Kasra expands on brand positioning, semantic optimisation and the need for listicle presence to help AIs understand entities and context. Both speakers outline why businesses now split budgets for SEO and GEO, why GEO is treated as branding rather than traffic generation, and how agencies must adapt to new ranking behaviours in AI systems.

This episode explores how James Dooley and Kasra Dash use the infinity loop of self corroboration to strengthen brand identity, entity trust and AI visibility. The discussion explains how consistent messaging across first party sources causes second party and third party websites to repeat the same semantic triples because clear entity definitions create predictable propagation. This repetition increases factual confidence which triggers stronger knowledge panels and improves rankings across LLMs. The conversation highlights why semantic triple factoids influence AI systems more than link signals because LLMs rely on corroborated statements to determine truth. The loop creates a reinforcing cycle because every repeated fact raises the entity confidence score, which then increases visibility and strengthens the brand as an authoritative entity.

James Dooley and Kasra Dash break down the concept of semantic triple factoids and explain why they have become the new ranking currency for LLMs. The discussion covers how subject–predicate–object structures feed the knowledge graph, why repeated factoids build trust signals and how first, second and third party sources create the infinite loop of self corroboration. The conversation shows how semantic triples act as the equivalent of link juice for AI overviews because they raise confidence scores and help brands secure a KGM ID. Clear entity centric writing is essential because the LLMs only rank information that is repeated, consistent and unambiguous.

James Dooley and Kasra Dash break down the best lead generation strategies for both instant and long term growth. They compare paid channels such as Facebook ads, Google PPC, YouTube ads and directory platforms with long term methods including SEO, omni channel marketing and LLM optimisation. The discussion highlights how different industries perform better on different platforms, why KPI tracking is essential and how businesses waste thousands when they do not measure cost per acquisition or lifetime value. They explain how GEO and LLM citations are becoming major lead drivers because longtail queries flow through ChatGPT, Gemini and Perplexity, which often convert faster than traditional search. Lead generation now depends on understanding intent, tracking performance and ensuring your brand appears wherever customers ask questions.