Jake Sheldon on What To POST in Facebook Groups For Pest Control

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In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a portfolio of service companies that includes pest control and moving businesses. They break down what pest control owners should be posting inside Facebook groups, which Jake views as one of the most powerful and most overlooked free channels in the industry. The conversation begins with the foundation of the entire strategy, which is the introduction post. Jake explains why every owner should introduce themselves in every group, even if they have been a member for years, and how to write a simple introduction that builds trust. He also explains why the post should always include a wholesome photo of yourself, your team, your family, or even a pet, because these images perform far better than discounts, promotions, or ads that feel sales driven.

Danny and Jake then walk through the next stage, which is the social proof post. Jake recommends thanking the group publicly after you receive support or land a few customers, which naturally signals that other people are choosing your business. From there, the strategy moves into consistent value posting. Jake explains how to repurpose short form videos into group content, such as showing how to remove ants from a deck or how to deal with mice in a garage. He emphasizes that teaching people how to solve their problems actually increases sales because it builds authority and trust, and it keeps you top of mind inside the community. Jake also shares priming posts that create large comment threads, such as asking whether people have been seeing certain bugs in the area, which often produces a natural list of highly qualified leads.

The episode finishes with a discussion on long term success inside these groups. Jake explains why engagement is essential, especially in the groups that consistently drive the most leads. He recommends tracking which groups produce sales, dropping the ones that never deliver results, and doubling down on the ones that stay active and continue to grow. He also notes that posting at scale becomes far easier with a virtual assistant who can handle the daily activity for a few dollars per hour. For pest control owners who want to grow through community engagement and build a strong local presence without spending on ads, this episode provides a clear and proven playbook for what to post inside Facebook groups.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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