Jaguar's $10 Billion Rebrand Disaster - Design Chief FIRED After 97% Sales Collapse

Jaguar sales have COLLAPSED 97% after their controversial rebrand - and now Design Chief Gerry McGovern is OUT. This $10 billion mistake destroyed a 102-year legacy brand overnight. As a dealership insider with 20+ years experience, I'm breaking down exactly what went wrong and what this means for the automotive industry.

KEY POINTS:
• 97% sales drop in Q4 2024
• $10 billion brand value evaporated
• Gerry McGovern fired as Chief Creative Officer
• Jaguar Type 00 concept car backlash
• Dealer network in crisis mode
• What this means for luxury EV market

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