Jacksonville’s Growth, Community Impact, and Leadership with Vystar CEO Brian Wolfburg

What does it take to turn a hometown credit union into a driving force behind a city’s rebirth?

Today, we sit down with Brian Wolfburg, President & CEO of Vystar Credit Union, for a powerful conversation on corporate culture, civic leadership, and Jacksonville’s future.

From its roots serving military families on a naval air base to becoming a billion-dollar financial institution with over a million members, Vystar’s journey is nothing short of transformational. Brian shares how purpose-driven leadership has fueled community impact—from revitalizing downtown Jacksonville and backing the Emerald Trail to supporting veterans and enriching local culture through the Museum of Science & History.

Inside this episode:

• How Vystar is shaping downtown’s future—and why it matters
• The role of veterans at the heart of Vystar’s mission
• Why workplace culture is key to lasting impact
• Brian’s insights from serving as a Federal Reserve advisor
• What it means to build a world-class city—and how Jacksonville’s getting there

Whether you're a leader, a local, or someone who believes in the power of community, this episode will shift how you see business, purpose, and the future of your city.

Tune in to the show on your favorite Podcasting platform and on MikesOnMic.com

Apple Podcasts: https://podcasts.apple.com/us/podcast/mikes-on-mic/id1697258731

Spotify link: https://open.spotify.com/show/1osbkLvqreSJPXmfaubY1M?si=yVwAAnw1TmSSzZnZ3vM8sA

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Enjoy!