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JUST Branding

JUST Branding

De: JUST Branding - by Jacob Cass & Matt Davies
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The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

ABOUT JACOB CASS

Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

ABOUT MATT DAVIES

Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

2020 justbranding Arte
Episodios
  • S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin

    S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin
    Oct 2 2025

    What if the key to standing out wasn’t finding your niche… but attacking the norm?

    Learn more at https://justcreative.com/podcast

    In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy.

    Drawing on decades of experience with both global giants and venture-backed startups, Todd reveals why traditional positioning frameworks are falling short—and how De-Positioning flips the script.

    You’ll learn:

    • Why most brand positioning fails to drive real impact
    • How to win by challenging category conventions
    • What CMOs and founders get wrong about brand-growth alignment
    • How to put De-Positioning into practice in your own brand today

    Whether you’re a strategist, creative, or founder, this episode will give you a sharp new lens to rethink how your brand competes.

    🎧 Tune in and get ready to play offense.
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    42 m
  • S06.EP15 - What Smart Brands Do Differently with David Aaker

    S06.EP15 - What Smart Brands Do Differently with David Aaker
    Sep 1 2025

    Branding legend David Aaker returns to JUST Branding to unpack what separates truly strategic brands from the sea of sameness in 2025.

    We also spotlight the updated edition of Aaker on Branding and wrap with a fast-paced quickfire round you won’t want to miss.

    If you care about building brands that actually matter—this is essential listening.
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    55 m
  • S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein

    S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein
    Aug 29 2025

    Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be.

    » Learn more at https://justcreative.com/podcast

    In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, marketers, and strategists alike.

    But this isn’t your standard SEO conversation. We explore:

    • Why brands should stop relying on Google for discoverability

    • The difference between being found vs being known

    • How SEO and branding are more connected than ever

    • What LLMs are doing to content, reputation, and brand recall

    • Why your future visibility depends more on brand codes than keyword rankings

    Whether you’re a CMO, strategist, or founder, this is a wake-up call to rethink your brand visibility strategy in an AI-first internet.
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    46 m
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