Welcome to Season 3 of the Cannabiz Conversation podcast! In this exciting episode, we dive deep into the incredible journey of our guest, JP, who has a story that reads like an action novel. From his early days of growing cannabis in the cornfields of rural Michigan to navigating the challenges of the cannabis industry in California, JP shares his unique experiences and insights.

Join us as we explore:

JP's origin story with cannabis and how he learned to grow in a challenging environment.

The innovative mobile automated grow houses he created in the Mojave Desert.

His transition from a successful screenwriter to a cannabis entrepreneur and the founding of the Tropicana brand.

The importance of branding in the cannabis industry and how it can make or break a business.

We also discuss the evolution of cannabis culture, the significance of storytelling in marketing, and the challenges faced by entrepreneurs in this ever-changing landscape.

A huge thank you to Fat Nugs Magazine for their support of our show and the cannabis community. If you're interested in learning more about cannabis, branding, and entrepreneurship, this episode is a must-listen!

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Timestamps:
00:00 - Introduction
00:12 - Guest Introduction
01:44 - JP's Origin Story
07:05 - Growing Cannabis in Michigan
12:14 - Mobile Grow Houses in the Desert
19:02 - Transition to Tropicana
25:30 - The Importance of Branding
32:56 - Conclusion

Thank you for tuning in, and remember, our goal is to remove the stigma and uplift this plant!

Subscribe and share this episode with someone who loves the CannaBiz!