JOHN CASSARAS - Exploring Health Narratives

Exploring the Creative Process Behind Medical Videos with John Cassaras

In this episode of 'Voice Acting Unplugged,' our hosts discuss the intricacies of medical video production with John Cassaras, the Senior Director of Creative Production at WebMD and Medscape. John shares his journey from radio DJ aspirations to producing educational and animated medical videos. The discussion covers the evolution of WebMD's video content, the importance of providing accurate medical information, and the collaborative process with voiceover artists. They also touch on the challenges of misinformation and the role of AI in video production. Additionally, John emphasizes the significance of human storytelling in patient education videos and the need for accessible, verified information in the healthcare industry.