J. J. McCullough On Youtube's Decline

JJ McCullough joins the show for a candid conversation about what it’s like on YouTube in today’s media environment. JJ opens up about the growing challenges of making nuanced political and international content on a platform shaped by algorithms, audience polarization, and increasing pressure to simplify complex global issues into click-friendly narratives.

Together, we dig into how online incentives shape what viewers hear about foreign policy, why thoughtful geopolitical analysis is harder than ever to sustain, and how creators balance accuracy, audience expectations, and platform constraints. JJ reflects on where discourse breaks down, what still makes the work worthwhile, and how independent media can survive in a climate that often rewards outrage over understanding.

A thoughtful, behind-the-scenes look at modern political commentary—and a must-listen for anyone interested in geopolitics, media ecosystems, or the realities of explaining the world on the internet.

Check out The Morris Doctrine on Substack:

https://morrisdoctrine.substack.com/

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