In this insightful episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine and Patricia Reszetylo tackle the crucial business skill of follow-up. The conversation opens with a discussion on how many touchpoints it really takes to secure client relationships, especially in environments where multiple interactions are often needed before a sale is made. The trio gets candid about their own follow-up habits—both the successes and the areas where they’ve fallen short—illustrating that even seasoned professionals sometimes struggle to stay on top of client communications.

Listeners will learn about the different follow-up approaches that can work for a variety of businesses, whether retail, professional, or service-based. Daniel McCraine shares his experience of when consistent follow-up is a good investment of time, and when it's better to let clients come back at their own pace, especially in industries where readiness is a key factor. Jennifer Glass and Patricia Reszetylo discuss the advantages and challenges of relying on systems like CRMs, automated emails, and even handwritten notes, as well as the importance of mixing technology with personal touches.

The episode also delves into preferences for how people like to receive follow-ups—whether by text, email, or traditional mail—and reveals the importance of choosing the right channel for your audience. For those who find follow-up daunting, the hosts remind us that doing something, even if imperfect, is far better than not following up at all. Wrapping up, the team encourages business owners to take action on long-forgotten contacts and leverage simple outreach to rekindle connections, reminding listeners that a simple message could lead to valuable new opportunities. This episode is a must-listen for anyone wanting practical, relatable advice on building stronger client relationships and boosting their bottom line through thoughtful follow-up.

KEYWORDS: follow up, customer retention, client communication, CRM, automation, handwritten notes, direct mail, text messaging, email follow up, touch points, warm traffic, business relationships, sales process, thank you messages, networking, business cards, virtual coffee chat, sales funnel, prospect nurturing, mindset shift, coaching, consulting, automated touch points, reminders, promotional messages, service business, personal preferences, short code texts, business phone system, unsubscribe issues, client database

Here are 3 actionable takeaways you can use today:
Consistency beats perfection! As Daniel McCraine points out, even imperfect follow-up is better than none. Set up a simple system that works for you, and stick to it—something is always better than nothing.
Mix up your methods. Don’t rely solely on email—consider automated handwritten notes, text messages, or even direct mail to stay top of mind. Jennifer Glass suggests automating physical mail for a personal touch that stands out.
Reconnect with old contacts. That stack of business cards from networking events? Use them as an opportunity. Reach out, acknowledge the lapse, and invite a conversation—you never know what doors you might open.
If you’ve neglected the art of follow-up, now’s the time to get back in the game. What’s one small step you’ll take today to reconnect with your network?
#BusinessTips #Networking #FollowUp #Relationships #Entrepreneurship

Are you tired of lifeless marketing that fails to connect? In this episode of "It's The Bottom Line That Matters," cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo share game-changing insights on how to infuse your unique personality into your brand—and why it’s the key to building loyalty and real connection.

The trio dives deep into the art of branding, exploring how tone, storytelling, and authenticity set you apart from the sea of generic advice. Hear how Daniel McCraine broke through his own dry writing style by adding human touches, and how Patricia Reszetylo leverages AI and selects tone purposefully to shape the emotional feeling of each campaign. Jennifer Glass champions the power of detailed storytelling, showing how the five W’s and relatable stories immerse your audience, making your brand memorable.

This episode flips the script: instead of cookie-cutter formulas, you’ll gain actionable strategies for showing the real person behind the brand. The cohosts reveal how authenticity leads to trust, relatability, and long-term business growth. Tune in and discover how injecting personality into your branding creates emotional payoff—like more loyalty, increased confidence, and deeper relationships with your audience.

Comment with your favorite tip for making your brand more relatable!

Speaker Bios:
Jennifer Glass leads the conversation with wit and wisdom, emphasizing the impact of storytelling in branding. She draws on personal anecdotes and practical examples, encouraging listeners to use rich detail and emotional arcs for greater audience engagement. Jennifer’s style is encouraging and insightful, inspiring business owners to build brands with confidence and personality.

Daniel McCraine brings candor and humor, sharing his own journey from dry writing to more personal, relatable copy. His advice to “be real, be human” gives listeners permission to let authenticity shine—even through everyday moments—so customers can truly know, like, and trust you. Daniel’s perspective is pragmatic, relatable, and honest.

Patricia Reszetylo offers a strategic approach to branding, revealing how choosing the right tone—and training AI to match your voice—creates customized marketing that feels genuine. Patricia demystifies the branding process with practical tools, and her openness to evolving with tech makes her advice both actionable and forward-thinking.

Tags:
branding, brand personality, authentic marketing, business storytelling, podcast, entrepreneurship, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, campaign strategy, AI in branding, personal branding, know like trust, emotional marketing, marketing tips, business growth

In this episode of "It's the Bottom Line That Matters," host Jennifer Glass is joined by Daniel McCraine and Patricia Reszetylo to tackle the essential question facing many business owners: How do you effectively market to your ideal customer? The discussion zeroes in on the concept of niche marketing—moving away from the temptation to "market to everyone" and, instead, thoughtfully narrowing your focus to identify and truly understand your perfect client, or avatar. Using lively examples from their own experience, including Patricia’s background in the equine industry, the trio unpacks practical ways to get inside the minds and worlds of specific groups, from moms over 40 to veterans, and explains why specificity matters so much in successful marketing.

The episode is rich with actionable advice, such as segmenting your audience, matching your messaging to your niche’s interests, and using the exact language your target group uses (not marketing jargon or internal company lingo). Daniel and Patricia also touch on the fear business owners sometimes feel about “niching down” too far, offering a fresh perspective on how being a “big fish in a small pond” can make a business far more competitive and memorable. Listeners will learn about the importance of personalizing marketing efforts—down to details like images on packaging that resonate with a specific audience—and the pitfalls of generic messages. The conversation wraps up with tips on resonating authentically with your audience, emphasizing that confused or overlooked customers won’t buy, and urging business owners to “get as granular as possible” for real results. If you want to boost your marketing impact and discover exactly how to speak your customers’ language, you’ll come away from this episode with strategies you can use right away.

KEYWORDS: ideal client, avatar, niche marketing, market segmentation, sales copy, persuasive language, marketing to moms, marketing to veterans, marketing to baby boomers, marketing to kids, equine marketing, teleseminar, customer agreements, buying decisions, writing for your audience, niching down, consumer lingo, affinity marketing, product targeting, retailer marketing, sales letters, demographic segmentation, direct marketing, customer needs, decision makers, gym marketing, nutritional supplement drinks, sales funnels, veteran marketing, retail product labeling

Here are 3 key takeaways from the episode:
The Power of Specificity: The tighter you define your niche, the easier it becomes to tailor copy, metaphors, and offers that truly resonate with your audience. Patricia Reszetylo shares how talking directly to a single customer makes your message more persuasive.
Know Your Audience’s Language: Whether you're targeting veterans, horse owners, or moms over 40, using your audience’s language—not yours—boosts credibility and relevance. As Jennifer Glass reminds us, lingo matters!
Go Beyond Demographics: Overlay affinities, interests, and experiences for an even smaller “pond”—think not just “golfers,” but “golfers who ride Harleys.” It’s about understanding not just who they are, but what they care about.
If you’re ready to step out of the ‘market to everyone’ trap and start truly connecting with your best-fit clients, give the full episode a listen!
#MarketingStrategy #BusinessGrowth #FindYourNiche #ItsTheBottomLineThatMatters #PodcastTakeaways