It's not real!

De: Hosted by Dr Paul Harrison from Deakin University
  • Resumen

  • It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.

    © 2025 It's not real!
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Episodios
  • 31: You Are Not In Control (Talking Shop Reboot)
    May 1 2025

    In this fifth episode of our special six-part reboot of Talking Shop, the 2015 ABC podcast I co-hosted with Kirsten Drysdale, we explore the subtle, often invisible ways our environment shapes what we buy, without us even realising it. From lighting and music to the colour of a salesperson’s shirt and the firmness of the chair you’re sitting on, retail spaces are designed to influence your decisions at a deeply psychological level. As part of It’s Not Real, this episode dives straight into the science of sensory marketing and automatic behaviour, showing just how little conscious control we actually have in the shopping aisle. Whether it’s classical music nudging you toward a more expensive wine or a whispery voice convincing you to switch internet providers, we explore what happens when marketers get under your skin... and into your wallet.

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    25 m
  • 30: In the Lap of Luxury (Talking Shop Reboot/Repeat)
    Apr 10 2025

    In this fourth episode of our special six-part reboot of Talking Shop, the 2015 ABC podcast I co-hosted with Kirsten Drysdale, we explore the irresistible pull of luxury goods. From Belgian chocolate and French champagne to understated but wildly expensive trench coats, we ask: what makes these items feel so desirable, and why do some of us proudly show them off? Originally part of a series that unpacked the evidence behind why we buy what we buy, this episode looks at the psychology of status symbols, ‘peacocking,’ and whether a well-crafted fake can satisfy just as much as the real thing. This is also a repeat of Episode 12.

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    23 m
  • 29: The Paradox of Ethical Consumption (Talking Shop Reboot)
    Mar 26 2025

    In this third episode from Talking Shop, the ABC podcast I hosted with Kirsten Drysdale in 2015, we dive into the complexities of ethical consumption; why it’s so hard to define, and even harder to practise. We explore the contradictions that come with trying to be an ethical shopper, from fair trade coffee that travels thousands of kilometres to get to us, to organic produce wrapped in layers of plastic. Why do we feel guilty about some purchases but not others? How do we rationalise our choices when our values are in conflict? And do those ‘ethical’ labels on products really mean anything?

    As we break down the psychology behind consumer decision-making, we uncover the trade-offs we make to ease our conscience and the mental shortcuts, like confirmation bias, that help us justify what we buy. Just like on It’s Not Real, this episode questions the idea that we are rational consumers and explores how businesses, culture, and even our own psychology make ethical shopping more complicated than it seems.

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    26 m
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