Episodios

  • Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms

    Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms
    Jan 16 2025
    In this episode of the It's Your Time Conference Podcast, we dive into the world of music marketing with a powerhouse panel of experts. "Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms" brings together industry leaders Monica Barnes, Jeff "Uzi D" Anderson, and moderator Azim Rashid to explore the changing landscape of music promotion in today’s hybrid media world. The panel discusses the strategies, tools, and innovative approaches needed to amplify your music across both traditional broadcast channels and modern digital platforms. Whether you're an artist, label, or music marketer, this episode is packed with invaluable insights on how to make your sound heard and your brand known in an ever-evolving industry. About the Speakers: Monica Barnes, Executive Producer of The Steve Harvey Morning Show Monica is an experienced media producer with a wealth of knowledge in both traditional radio and digital content. As the Executive Producer of The Steve Harvey Morning Show, she oversees the production of one of the most influential morning radio programs in the country. Her unique perspective on music marketing through radio platforms gives her a deep understanding of how broadcast can be used strategically to grow an artist's presence. Jeff "Uzi D" Anderson, Operations Manager at Radio One With years of experience in radio programming and operations, Jeff "Uzi D" Anderson is a key figure in Radio One, overseeing multiple stations and ensuring smooth operations across broadcast and digital platforms. His extensive background in radio provides invaluable insights into how music can break through on airwaves and how radio plays a pivotal role in an artist's career. Azim Rashid, Music Executive & Marketing Strategist (Moderator) Azim is a seasoned music executive and marketing strategist known for his innovative approach to branding and promotion. His work with both emerging and established artists spans various aspects of the music business, from digital marketing strategies to creative campaigns that bring music to the forefront of popular culture. As the moderator, Azim guides the conversation and ensures that listeners gain actionable insights from the discussion. Key Points from this Episode: Introducing Jeff “Uzi-D” and Monica Barnes How to get your record on the radio The role of broadcast in music promotion Digital platforms and their impact Cross-platform strategies Innovative music marketing tactics The future of music marketing The power of relationships in the music industry Q&A with the live audience Links Mentioned in this Episode: Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Azim Rashid on Instagram: @blackarigold Connect with Jeff “Uzi-D” Anderson on Instagram: @uzid Radio One Charlotte The Steve Harvey Morning Show Connect with Monica Barnes on Instagram: @mississippimonica Connect with Benny Pough on Instagram: @bennypough Bobbi Storm Ezekiel Lewis Major Moves: Unleashing The Power in Discovering, Developing, and Marketing Artists Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.
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    40 m
  • Demystifying Streaming

    Demystifying Streaming
    Jan 2 2025

    Episode Summary:


    In today’s dynamic music industry, marketing music effectively is more crucial than ever. Episode 13 of the It’s Your Time Conference Podcast dives into how artists, managers, and industry professionals can navigate the complexities of promoting music across cutting-edge digital platforms. Join us as Josh “J1” Raiford, VP of Music Programming for SiriusXM and Pandora, shares his wealth of knowledge and insights, moderated by music executive and marketing strategist Azim Rashid. Together, they break down actionable strategies and explore the evolving landscape of streaming. Whether you're an artist looking to amplify your reach or a professional seeking the latest industry trends, this episode offers invaluable takeaways.


    About the Speakers:


    Josh “J1” Raiford

    As the Vice President of Music Programming for SiriusXM and Pandora, Josh “J1” Raiford has been instrumental in shaping the platform’s approach to showcasing emerging talent and curating music experiences that resonate with listeners. With years of experience in radio and digital music programming, J1 is a thought leader in bridging the gap between artists and audiences.


    Azim Rashid (Moderator)

    A seasoned music executive and marketing strategist, Azim Rashid has worked with some of the industry's biggest names. Known for his innovative approaches to music marketing, Azim deeply understands how to connect artists with their audiences across diverse platforms. His expertise as a moderator ensures a conversation filled with actionable insights and real-world applications.


    Key Points from this Episode:


    • The evolution of how listeners engage with music across broadcast and digital platforms

    • The importance of using a multi-platform strategy with your music marketing

    • Utilizing data analytics to refine marketing tactics and track success

    • Can the DSPs tell when you are using bots?

    • How to get your music on editorial playlists

    • How to vet third-party playlisting services

    • Q&A with the live audience


    Links Mentioned in this Episode:


    • Connect with It’s Your Time Conference on Instagram

    • Join It’s Your Time Conference Email List

    • Connect with J1 on Instagram

    • Connect with J1 on LinkedIn

    • Connect with Azim Rashid on Instagram

    • Pandora

    • SiriusXM

    • AMP


    Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share.


    Follow Us:


    Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.
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    20 m
  • Harmony of the Soul: Exploring the Interplay of Culture, Music, and Spirituality

    Harmony of the Soul: Exploring the Interplay of Culture, Music, and Spirituality
    Dec 19 2024

    Episode Summary:


    In this captivating episode recorded live at the It's Your Time Conference, our expert panel explores the profound connection between culture, music, and spirituality. Moderated by June Archer, a seasoned music executive and motivational speaker, this discussion offers fresh perspectives on how these three powerful elements influence personal and collective growth. The panelists share their unique journeys, explore the impact of music as a tool for spiritual expression, and provide actionable insights for listeners looking to align their purpose with their creative and cultural identity.


    About the Speakers:


    Tawanda Burrell

    Pastor and former Executive Assistant at Spotify, Tawanda is a trailblazer who bridges the worlds of corporate leadership and spiritual guidance. Her insights reflect a deep understanding of how faith and culture can drive innovation in the music industry.


    Dwayne McClary

    Content strategist, pastor, and founder of Uplifted InC Consulting, Dwayne is passionate about helping individuals and organizations uncover their purpose. He leverages his expertise in strategy and spirituality to inspire transformational change.


    Tonicia Mullins

    As COO of Inspire the Fire Inc. and a corporate employee engagement architect, Tonicia combines her business acumen with her dedication to fostering creativity and community through the arts.


    Moderator: June Archer

    A renowned author, speaker, and music executive, June Archer masterfully guides the conversation with his experience in entertainment and motivational speaking. His mission is to inspire individuals to achieve their dreams while staying grounded in purpose and passion.


    Key Points from this Episode:


    • How music transcends cultural boundaries to foster a spiritual connection

    • Exploring the intersection of cultural heritage and personal faith journeys

    • Lessons from leadership in music and ministry

    • Insights from the panelists on balancing creative innovation with spiritual values

    • Practical advice for those looking to integrate their cultural and spiritual identity into their career path

    • Aligning purpose with passion

    • Q&A with the live audience


    Links Mentioned in this Episode:


    • Connect with It’s Your Time Conference on Instagram

    • Join It’s Your Time Conference Email List

    • Connect with June Archer

    • Connect with Tawanda Burrell

    • Connect with Dwanye McClary

    • Connect with Tonicia Mullins

    • Inspire the Fire


    Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share.


    Follow Us:


    Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.
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    41 m
  • Inclusive Triumphs: Unveiling the Blueprint for Building Minority Businesses in Underserved Markets

    Inclusive Triumphs: Unveiling the Blueprint for Building Minority Businesses in Underserved Markets
    Dec 5 2024
    Episode Summary: In this episode of the It’s Your Time Conference podcast, we dive into the strategies and insights from the 2024 It's Your Time Conference Master Class, "Inclusive Triumphs: Unveiling the Blueprint for Building Minority Businesses in Underserved Markets." Led by Ernest Strickland, President and CEO of the Black Business Association of Memphis, this session addresses the unique challenges and essential frameworks for empowering minority-owned businesses in underserved areas. Strickland brings a wealth of experience and actionable steps to guide entrepreneurs and business leaders to maximize their potential while navigating obstacles in these markets. Listeners will gain valuable knowledge on setting up sustainable businesses, amplifying impact, and embracing innovation within communities that need it the most. About the Speaker: Ernest Strickland Ernest Strickland is the President and CEO of the Black Business Association of Memphis, an organization dedicated to the growth and advancement of Black-owned businesses in the Memphis area. With a proven track record of advocating for economic equity and creating pathways for success in minority entrepreneurship, Strickland is a passionate leader committed to empowering communities and bridging the gap for businesses in underserved markets. Key Points from this Episode: The mechanics behind building a real, scalable business About the Black Business Association of Memphis Making the shift from artist to entity About LLCs and S-Corps Understanding the underserved market landscape Overcoming barriers and challenges to building businesses in underserved markets Defining your niche Creating a blueprint for sustainable growth Maximizing community impact Innovative approaches for minority businesses Q&A session with the live audience Links Mentioned in this Episode: Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Ernest Strickland on Instagram Black Business Association of Memphis US Black Chambers, Inc. Charlotte Area Chamber of Commerce The Parent's Playbook: How To Help Your Child Succeed In The Music Industry by Ernest Strickland LivePlan Greater Memphis Chamber Quickbooks Wave Small Business Software The U.S. Small Business Administration Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.
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    35 m
  • Sonic Shifts: Navigating the Evolution from Analog to A.I. in Music

    Sonic Shifts: Navigating the Evolution from Analog to A.I. in Music
    Nov 21 2024
    Episode Summary: In this episode of the It’s Your Time Conference Podcast, we dive deep into the evolving relationship between music and technology, with a special focus on the rise of artificial intelligence in the entertainment industry. Moderated by Nathan McCartney, founder of The Bag, this expert panel explores how A.I. is reshaping the way artists create music, labels market talent, and fans engage with content. The discussion covers the benefits, challenges, and ethical implications of A.I. technology, while also drawing comparisons between the analog past and the digital future of music. Whether you're an artist looking to leverage A.I. tools, a music executive navigating new landscapes, or simply curious about the future of the industry, this episode is packed with insights you won’t want to miss. About the Speakers: Dave Melhado, VP of Music & Marketing at UnitedMasters Dave brings extensive experience in artist marketing, promotion, and strategic brand partnerships. At UnitedMasters, he helps independent artists navigate the digital space, and in this episode, he shares his unique perspective on how AI is transforming artist development and marketing. Uwonda Carter, Founding Partner, Carter + Woodard As a highly respected attorney in the entertainment and business law fields, Uwonda provides legal insights into the A.I. revolution. She discusses the intellectual property concerns surrounding AI-generated content and the evolving legal landscape for creators. Bugus, Co-Founder of Diemon Records An artist and entrepreneur, Bugus has hands-on experience navigating the challenges of modern music production and distribution. He shares his thoughts on how AI can help or hinder independent artists and the importance of staying adaptable in this ever-changing environment. Nathan McCartney (Moderator) , Founder, The Bag Nathan, a veteran of the entertainment industry, expertly moderates this panel, guiding the conversation through the complex yet exciting territory of AI's role in music. His broad industry knowledge ensures a well-rounded discussion that touches on the creative, business, and ethical dimensions of the topic. Key Points from this Episode: Introduction of the panel speakers and their influence The changes in music distribution and artist discovery The impact of A.I. on music creation A.I. in artist marketing and distribution Legal and ethical challenges About Diemon Records About UnitedMasters How streaming has benefitted artists What makes an artist attractive to different label models UnitedMasters platform and artist development work in Nigera Future-proofing your career as an artist or executive Thoughts on using new technologies as an artist Q&A with live audience Links Mentioned in this Episode: Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Bugus on Instagram Connect with Uwonda Carter on Instagram Connect with David Melhado on Instagram UnitedMasters Russ Diemon Records Carter+Woodard: Entertainment and Sports Law Firm The Sarz Academy Sarz Hey Neighbour Festival Tunecore Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.
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    46 m
  • Fireside Chat with Doc Wynter

    Fireside Chat with Doc Wynter
    Nov 7 2024
    Episode Summary: In this episode of the It’s Your Time Conference Podcast, Benny Pough sits down with Doc Wynter for a candid conversation on the state of the music industry, broadcasting, and culture. Wynter, a thought leader in radio programming, shares his unique insights on navigating the rapidly changing landscape of hip-hop and R&B, adapting to new trends in media consumption, and how radio remains relevant in the age of streaming. They also dive into the cultural influence of music, its role in shaping societal narratives, and the impact of new platforms and technologies. About the Speakers: Doc Wynter As the President of Hip-Hop & R&B Programming at iHeartMedia, Doc Wynter has been a key figure in shaping the sound of radio for decades. His programming has helped launch the careers of major hip-hop and R&B artists, and his influence extends across the industry. Doc is known for his strategic leadership, deep knowledge of the culture, and understanding of how music and broadcasting intersect to create a lasting impact. Moderator: Benny Pough Founder & CEO of It’s Your Time Conference, Benny Pough is a seasoned music executive with over 30 years of experience in the industry. As a host, Benny brings his wealth of knowledge to the conversation, helping to frame the discussion around the current and future states of broadcasting and culture. Key Points from this Episode: Introduction to Doc Wynter and his professional career How Doc got his start in broadcasting Challenges Doc faced in his career The role of music in shaping culture How to get your music on the radio The changing landscape of broadcasting and audio Impact of new media platforms Podcasting best practices Relationships between artists, labels, and radio stations in a changing ecosystem Navigating industry trends and artist development A description of research and how it impacts broadcasting What’s next for broadcasting Q&A session with the live audience Links Mentioned in this Episode: Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Benny Pough on Instagram Connect with Doc Wynter on Instagram iHeart Media LaRussell WKND WNHC Radio Jazzy Jordan Doc Wynter The Quiet Storm of Majic 108 WJBT 93.3 The Beat Power 99 Newal Dehan, Artist Relations at iHeartMedia Get the iHeart app Angela Yee Charlemagne the God DJ Envy 92.3 Big Boy’s Neighborhood Steve Harvey Morning Show Sweat Hotel with Keith Sweat Tom Joyner Email Doc Wynter: docwynter@iheartmedia.com On Impact: Life, Leadership and Betting on Yourself by Benny Pough 7 Habits Course 7 Habits of Highly Effective People by Steven Covey Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Take advantage of the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.
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    50 m
  • Young Visionaries: Leading the Charge

    Young Visionaries: Leading the Charge
    Oct 24 2024
    Episode Summary: In this exciting episode of the It’s Your Time Conference podcast, we present “Young Visionaries: Leading the Charge” During this discussion with next-gen executives under 30, we shine a spotlight on young leaders who are disrupting industries and driving change. The panel features influential voices from the music and nonprofit sectors, including Cornell Mapp, CEO of Hot 10 Music Group, and Aliyah Terry, VP of Strategic Partnerships at Hot 10 Music Group, alongside Bilal Issifou, Founder of UNCHAINED INC, and Alston Pough and Gabe Parker from D.Verse Connect. Moderated by Christian "CDK" Kornegay, a popular hip-hop radio personality and host for the Charlotte Hornets G League, this episode delves into the unique perspectives and strategies these under-30 executives are using to push boundaries, create opportunities, and lead with impact. Perfect for anyone looking for inspiration from the next generation of industry leaders. About the Speakers: Cornell Mapp As the CEO of Hot 10 Music Group, Cornell Mapp has positioned himself as a leader in the music industry. He oversees the development of innovative strategies that not only advance his company’s growth but also empower artists and creatives to reach their full potential. Aliyah Terry Serving as VP of Strategic Partnerships at Hot 10 Music Group, Aliyah is responsible for forging alliances that expand the label’s reach. Her expertise in creating valuable, long-lasting partnerships has helped position Hot 10 Music Group as a trailblazer in the industry. Bilal Issifou Founder of UNCHAINED INC, Bilal is a social entrepreneur dedicated to advocating for justice and equity through community outreach and education. His organization focuses on social impact initiatives that uplift and empower marginalized groups. Alston Pough Founder of D.Verse Connect, Alston is at the forefront of creating networking opportunities for creatives and professionals across industries. His focus is on building a platform that fosters collaboration and innovation among diverse voices. Gabe Parker Gabe Parker is a dedicated Crypto Researcher with a deep understanding of blockchain technology and digital assets. In this panel, he shares his expertise on D.Verse Connect and entrepreneurship. Christian “CDK” Kornegay (Moderator) A dynamic hip-hop radio personality and host for the Charlotte Hornets G League arena, Christian "CDK" Kornegay brings energy and insight to the conversation as the episode's moderator, steering the discussion toward practical advice and lessons from the panel’s experiences. Key Points from this Episode: Building a Legacy in Your 20s and Why Strategic Partnerships Creating Community Spaces for Creatives Leadership and Impact The Future of Music and Business The Use of AI in Startups Live Q&A Session Links Mentioned in this Episode: Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with CDK on the Mic on Instagram Connect with Cornell Mapp on Instagram Connect with Aaliyah Terry on Instagram Connect with Bilal Issifou on Instagram Connect with Alston Pough on Instagram Connect with Gabe Parker on Instagram Hot 10 Music Group TheBAMGrp Unchained Inc. D.Verse Connect ChatGPT Midjourney Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.
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    34 m
  • Changemakers Unleashed: Transforming Inspiration into Lasting Impact

    Changemakers Unleashed: Transforming Inspiration into Lasting Impact
    Oct 10 2024
    Episode Summary: In this compelling episode of the It’s Your Time Conference Podcast, we bring you the full-length discussion from the Changemakers Unleashed panel, recorded live at the 2024 It’s Your Time Conference in Charlotte, North Carolina. This session delves into the art of maximizing your gift and mobilizing people to create a lasting impact. Our panel of influential leaders from various industries shares their journeys, strategies, and the mindset needed to transform inspiration into action. Join us as these changemakers discuss how they've harnessed their unique talents to drive meaningful change and inspire others to do the same. About the Speakers: DJ Chuck T A premier music executive known for his expertise in the music industry, DJ Chuck T has been instrumental in shaping the careers of countless artists. His insights into the evolving landscape of music and how to leverage talent for success make him a key contributor to this panel. Ty C As a social engineer, Ty C specializes in creating innovative solutions to connect and uplift communities. His work focuses on bridging gaps and fostering collaboration, making him a pivotal figure in social impact and community building. Klassik The CEO of Fleet DJs, Klassik has built a powerful network of DJs and industry professionals worldwide. His leadership and vision have helped Fleet DJs become a cornerstone in the music industry, providing a platform for emerging and established artists alike. Dennis Reed Jr. As the CEO of Inspire The Fire and Co-Founder of the Sainted Trap Choir, Dennis Reed Jr. has dedicated his life to empowering youth through the arts. He's an award-winning songwriter, recording artist, entertainer, inspirational leader, teacher, and motivator. ReeCee Raps An artist, curator, and content creator, ReeCee Raps has carved out a unique space in the entertainment industry. Her ability to blend creativity with purpose has made her a standout figure, using her platform to inspire and uplift others. Moderator: No Limit Larry The host of The No Limit Larry and Maddhouse Morning Show, No Limit Larry is known for his charismatic presence and ability to bring out the best in his guests. As the moderator of this panel, he skillfully guides the conversation, ensuring that each speaker’s insights are highlighted. Key Points from this Episode: Identifying and cultivating your unique talents to drive meaningful change Inspiring and leading others effectively, even in challenging circumstances How to lead with authenticity, resilience, and a focus on driving positive change How each speaker stands out from the crowd through the use of their unique talents Leveraging the power of collaboration and strong networks to achieve success Live Q&A Session with the audience Links Mentioned in this Episode: Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with No Limit Larry on Instagram Connect with ReeCee Raps on Instagram DOAP Events Rapping Recipes Connect with Klassik on Instagram Connect with Ty C on Instagram Connect with Dennis Reed Jr. on Instagram Inspire the Fire Sainted Trap Choir Connect with DJ Chuck T on Instagram Music Industry Night with the Charlotte Hornets DJ Fannie Mae Sainted Trap Choir gets Golden Buzzer on 'America's Got Talent: Fantasy League' Email Klassik: thefleetdjs@gmail.com Mediabase Arts & Science Council Artist Support Grants Fleet DJs Conference Beyond the Turntables: The Fleet DJs Text DJ Chuck T: (843) 279-8483 Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.
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    30 m