It Starts Now, November 19, 2025

Guest, Dr Elliot Justin MD CEO And Founder Of FirmTech Today’s episode dives into a topic most people whisper about — but should be talking about openly: men’s sexual wellness, heart health, and the groundbreaking tech that connects them. My guest, Dr. Elliot Justin, MD, is the founder of FirmTech, the first sex-tech company dedicated to improving men’s erectile fitness. With a background in emergency medicine, telehealth innovation, and healthcare entrepreneurship, Dr. Justin brings a bold, science-driven perspective to sexual health — one that goes way beyond the bedroom. We’ll uncover: 🔥 Why erectile health is a powerful early indicator of overall & cardiac health 🔥 How the award-winning Tech Ring is reshaping men’s wellness 🔥 The biggest myths holding men back from better sexual health 🔥 Why sexual performance is actually a vital sign 🔥 And how couples can improve intimacy, connection, and communication Dr. Justin also shares pieces of his personal world — 35 years of marriage, life in Montana, trail riding with horses, and what all of that has taught him about health, joy, and longevity. If you care about wellness, relationships, longevity, or tech innovation… this is one episode you do not want to miss