Is your podcast limited by geography?

If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works.

In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation is usually still local even if your audience isn’t.

What you’ll learn:

• Why your podcast is automatically international the moment you hit publish
• The difference between radio/TV and podcast distribution
• How Apple Podcasts and other storefronts curate their local content
• Why ad monetisation still tends to happen within your home market
• The mindset shift you need when you realise your audience can come from anywhere

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF:

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This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.