Is your brand's default promotion strategy actually turning customers away?

In this episode, we dive deep into B2B marketing strategy and the latest consumer behaviour trends with Annabel Venner, former Global Brand Director at Coca-Cola and Hiscox. If you want global marketing insights that challenge the status quo and reveal how to pivot your campaigns for modern audiences, this is a must-listen.

Key Takeaways:

1. The New Consumer Thoughtfulness: Why buyers are ditching generic expensive gifts for hyper-personalised, practical gestures—and how brands must adapt.
2. Career Agility: How Annabel successfully transitioned from consumer goods (Coca-Cola) to complex B2B financial services (Hiscox), and why continuous learning is non-negotiable.
3. The Myth of "Asia": Why treating the Asian market as a single homogeneous entity is a costly mistake, with on-the-ground lessons from Singapore, Hong Kong, and Thailand.