• Is there life outside the M25?

  • Oct 22 2024
  • Duración: 22 m
  • Podcast

Is there life outside the M25?

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  • Resumen

  • The one about localization. Is the marketing scene too London-focused? And what does that mean for out-of-home advertising? Are we getting lazy when it comes to planning OOH campaigns outside the London bubble? In this episode, we’ll cover everything from localization to hyper-personalization in OOH advertising - what works, what doesn’t, the role of technology in localizing OOH campaigns, and how businesses and talent outside of London are shaping the future of OOH.

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