Is the world turning a 'blind eye' to the Sudan war?

Could Britain be doing more to stop the brutal civil war in Sudan?

The country's ambassador to the UK has warned a genocide is unfolding, with with tens of thousands of civilians slaughtered in the most recent escalation in the Western Darfur region.

But he says the international community has been turning a 'blind eye' to the conflict.

So how COULD the fighting be stopped?

ITV News International Editor Emma Murphy tells Lucy Watson what you need to know.