Is the agency model broken?

Is the agency model as we know it dying out? Big office spaces, permanent teams, mandatory in-person working, rigid processes and hierarchies — all symbols of the traditional creative studios that have been pillars of the industry for decades.

But the pandemic accelerated the rise of the small agency. Those working in a nimble way, remote from anywhere in the world, with bespoke freelance teams built for each project.

So, which one is better? Together with Ayo Fagbemi (Explorers Club) & Andy Cooke (Creative Director) we discuss how the different models impact creativity, hiring talent and building a culture — and what clients are looking for; if they want to be seen with the latest ‘underdog agency’ or have the kudos of working with one of the legends.

It’s a classic David vs. Goliath story. We try to guess who will come out on top. And ask if the established agencies don’t adapt, are they destined for extinction?

Credits —

Small print:

Dan Salkey (Small World), Hub and spoke creative agencies

https://www.contagious.com/news-and-views/hub-and-spoke-creative-agencies-why-this-time-its-different

Stephanie McCarty, Here’s my beef with ad agencies

https://www.adweek.com/agencies/cmo-ad-agency-model-broken/

Comprehensive flexibility

https://hbr.org/2023/08/the-radical-promise-of-truly-flexible-work

Mentions: Collins New York Coffeehouse

Stories: Naomi Dacosta (NDC Creative) / Dylan Young (Koto)

Sponsored by Lucky Dip

luckydip.studio

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