Is the Automotive Industry Ready for a Language Revolution? [RR 980]

Thanks to our Partner, NAPA Auto Care Michael Smith discusses the need for a language and mindset shift to elevate the perception of automotive professionals. The conversation highlights the transition from viewing independent shops as "mom and pop" operations to recognizing them as sophisticated businesses led by "solopreneurs" or "mechanical and technology specialists." Michael also introduces the concept of psycholinguistics, explaining how the words we use shape our beliefs and self-perception. For instance, identifying oneself as a "mechanic" can reinforce a limited self-image, trapping individuals in a cycle that hinders growth and innovation. To break free from this cycle, there must be a conscious effort to change the language used within the industry. Michael Smith, The Institute. Michael Smith’s previous episodes HERE Show Notes

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• The Rise of the Mechanical and Technology Specialist: https://remarkableresults.biz/rise/
• Discussion on Leadership and Inspiration (00:01:32) Carm discusses a leadership course Michael conducted that inspired daughter Tracy to take initiative. https://www.wearetheinstitute.com/upcoming-events
• The Rise of the Mechanical and Technology Specialist (00:03:06) Carm introduces his declaration on evolving industry language and its impact on professionalism.
• Mindset Shift in the Automotive Industry (00:04:53) Michael emphasizes the need for a mindset shift to elevate the automotive industry's perception.
• Changing the Narrative (00:06:39) Carm and Michael discuss the importance of changing internal and external narratives about the industry.
• Language Shift from Mom and Pop (00:08:54) Carm critiques the term "mom and pop" and advocates for a more respectful language.
• The Evolution of Industry Perception (00:10:00) Michael discusses how industry language reflects the evolution of independent shops.
• Value Beyond Fixing Cars (00:11:30) Michael stresses the broader contributions of automotive professionals to society and safety.
• Introducing the Term 'Solopreneur' (00:12:02) The term "solopreneur" to better represent independent shop owners.
• Challenges for New Owners (00:13:14) Michael explains the transition challenges faced by new shop owners from technician roles.
• Preparing for Industry Changes (00:14:02) Michael emphasizes the importance of readiness for upcoming industry changes and challenges.
• Carm's Keynote on Language Shift (00:14:52) Carm shares his experiences delivering keynotes on the importance of language in the industry.
• Psycholinguistics and Language Impact (00:16:12) Discussion on how language shapes self-perception in the automotive repair industry.
• Intentional Language Change (00:17:52) Emphasis on the need for a conscious effort to shift industry language.
• Language and Industry Perception (00:19:34) The importance of using industry-specific language to elevate professional perception.
• Cultural Shift in Automotive Industry...