Is attribution really dead? | Emir Atli (HockeyStack)

This week, Dustin welcomes Emir Atli, Co-Founder and CRO at HockeyStack, to explore the future of B2B marketing. They discuss why attribution is becoming obsolete, the power of signal-based sales strategies, and key tactics in influencer marketing. Emir shares the importance of understanding buyer journeys, the evolving landscape of demand generation, and HockeyStack's innovative ABM and sales intelligence tools.

If you have any questions or thoughts, you can reach out to Emir through LinkedIn. Also, check out HockeyStack's website to learn more about their work.