Is Student Recruitment a Misuse of Taxpayer Dollars?

This episode addresses a question that public school district leaders are asking nationwide. Should public schools spend money to recruit families? Public schools were never supposed to run enrollment campaigns. But the funding model changed, family behavior changed, and doing nothing now costs more than acting.

In this episode, we unpack why outreach is no longer optional and why it is actually responsible use of taxpayer dollars. Learn the costs of inaction, the return on outreach, and how districts can justify campaigns with data and transparency.