Is SEO over? SEO vs GEO (age of AI)

The Bulletproof Dental Podcast Episode 413

TITLE: Is SEO over? SEO vs GEO (age of AI)

HOSTS: Dr. Peter Boulden and Dr. Craig Spodak

DESCRIPTION

In this conversation, Craig and Peter explore the distinction between managing circumstances and creating them, emphasizing the importance of purpose in activities. They delve into the roots of stress, linking it to deeper fears and perfectionism, and discuss how these elements impact personal and professional life.

TAKEAWAYS

• You are a manager of your circumstance.

• Activity without purpose drains you.

• Following the trail of your stress reveals deeper fears.

• Perfectionism often stems from the fear of not being good enough.

• Stress can lead to feelings of not belonging.

• Creating your circumstances is essential for fulfillment.

• Understanding your stressors can lead to personal growth.

• Fear of failure can paralyze decision-making.

• Purposeful activity enhances productivity and satisfaction.

• Recognizing your fears is the first step to overcoming them.

CHAPTERS

00:00 Introduction to AI and Its Impact

03:12 The Shift from SEO to GEO

06:03 Understanding Generative Engine Optimization

09:12 Maximizing Google My Business for Success

12:13 The Importance of Reviews and Reputation

14:59 Leveraging AI for Business Growth

17:53 The Future of Marketing in a Meritocracy

20:55 Navigating the Changing Landscape of SEO

24:13 Conclusion and Future Outlook

35:46 The Evolution of AI in Customer Interaction

39:45 The Paradox of Choice in Consumer Behavior

43:24 The Future of AI and Business Integration

51:11 Consolidation and Competitive Advantage in Dentistry

55:05 Finding Options and Happiness in Dentistry

REFERENCES

Bulletproof Summit

Bulletproof Mastermind