Is North Baton Rouge Finally Getting the Investment It Deserves?

Etosha McGee and Charles Miller are the hosts of Pelican Briefs, and they break down what’s happening in Baton Rouge—specifically the long-awaited redevelopment of North Baton Rouge. We dig into the significance of a new $50 million mixed-use development called The Boulevard (BLVD), what it means for grocery access, commercial growth, and long-term investment in an area that has historically experienced disinvestment. From Southern University’s impact to comparisons with LSU and other booming parts of the city, we examine why this project matters beyond just new retail and restaurants.

We also explore the bigger picture: population loss in Louisiana, economic confidence, brain drain, and what strategic investment near universities can do to strengthen communities. Drawing parallels to places like New Orleans East, we talk about why investing in underserved areas isn’t just equitable—it’s smart growth policy. If Baton Rouge is the capital of our state, what does its development say about Louisiana’s future?

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