Is Meta's Ad-Free Subscription counter-intuitive?

In the tail-end of last year, Meta began a bold foray into a no-ads subscription model in Europe, setting a precedent for social media platforms. For around £10 a month, users can navigate Facebook and Instagram without the interruption of ads. This move is partly in response to evolving European privacy regulations, but it's also a nod to the growing global concern over data privacy. The move reflects a broader shift in the digital landscape and raises questions about the future of online advertising and privacy.

In this episode we explore what this could mean for marketers and what the wider economic impacts could be. Full article can be found here.

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