“Is Humor the Secret Sales Weapon? The Real ROI of Making People Laugh” on Mike and Blaine

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Some marketing campaigns leave you laughing for days—and reaching for your wallet—while others land with the grace of a broken shopping cart. In this episode, Mike and Blaine dive deep into one of the most misunderstood (and most powerful) tools in business: humor. We break down why the funniest ads stick in your brain, how laughter builds trust faster than any pitch deck, and when a joke becomes a branding disaster instead of a breakthrough.

From iconic Super Bowl commercials to small-town ads that somehow went viral, we explore the psychology behind why comedy boosts engagement, improves recall, and can even drive explosive revenue when done right. We also share the risks: the jokes that miss the mark, the brands that misread the room, and the moments when “being funny” becomes “being forgotten.” Throughout the episode, Mike and Blaine share personal stories, business lessons, and a few questionable punchlines of their own—because sometimes the best way to understand humor in sales is to laugh through the mistakes.

Whether you’re crafting an ad, pitching a client, or just trying not to be boring on social media, this episode will show you how to use humor strategically, confidently, and profitably. Tune in for a fun, insightful look at how comedy can elevate your brand and turn casual attention into real results.

👉 Like what you hear? Visit mikeandblaine.com to buy us a beer and support the show!

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Featured Beer: @themoabbrewery @trippinganimals

Mike: Moab Brewery “Johnny’s American IPA”

Blaine: Tripping Animals Brewing Co. “Sun Juju” DDH IPA

Watch on YouTube: https://youtu.be/ftMc5oim3VQ

Thanks to our Beer Sponsors:

• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog

• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com

• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!

• Neighbor Pat

• Devin

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