Is GenAI the End of UX, or Just the End of UX as We Know It?

Will AI replace UX professionals or simply evolve the user experience field? Steering Engineering Podcast hosts Brent Stewart and Danny Brian welcome guest Will Grant to explore how generative AI is reshaping UX design, including developments such as hyperpersonalization, adaptive interfaces, and AI agents redefining human computer interaction (HCI). As UX potentially becomes increasingly automated, democratized, and integrated with AI-driven design, software engineering leaders will have to navigate the new challenges and opportunities.

Will Grant is a user experience (UX) professional based in the United Kingdom with more than 20 years of experience, including as both a practitioner and strategic director. Will has an extensive background in overseeing the design, accessibility, and usability of web and mobile products that have reached a global audience of more than a billion users. With a background equally footed in deep computer science and a love of simple, usable design, his career has spanned founding startups to consulting for small and midsize enterprises, right up to global brands.