Is Flavor Really All In Your Brain?

Believe it or not, heavier bowls, a pair of headphones, and an electronic lollipop can trick your mind grapes into making tasty food even tastier. But how? And why?! Plus, the legend of the PB-and-mayo sandwich, and one very cute pepper to avoid. Featuring Bob Holmes.

This episode originally aired on June 30, 2017.

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Photo of tasty, tasty potato chips by Emiliano Vittoriosi via Unsplash. Thanks, Emiliano!

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