Is Firing Yourself As The Founder The Right Move?

Today, we are excited to dive deep into the world of community-powered marketing, a philosophy championed by our guests from Letterpress Communications. Letterpress, which is celebrating a full decade of operation in 2025, is dedicated to helping organizations achieve meaningful, long-term growth by leveraging the power of community. They specialize in rural marketing solutions that focus on authentic, powerful stories of abundance.

In a move that many founders consider but few execute successfully, Ilsa recently stepped away from the day-to-day leadership, hiring Alex to take the reins as CEO. Today, we’re going to discuss that transition—the trust, the challenges of letting go, and how the company continues to thrive and measure its impact, particularly in rural community revitalization, under new executive leadership.

We are thrilled to be joined by Ilsa Loeser, the Founder of Letterpress Communications, and Alex Veatch, the CEO.