Is Breast Cancer Awareness Month Missing the Point?
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Is Breast Cancer Awareness Month Missing the Point?
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In today's episode, I'm talking about pinkwashing. Are you seeing pink on products, billboards, and commercials? October is breast cancer awareness month. We're told we're "fighting breast cancer" by buying more stuff. Unfortunately, this isn't support for women — it's pinkwashing or as I like to say, the corporate rebranding of disease for profit.
When companies sell ultra-processed foods, synthetic makeups loaded with parabens, plastic bottles laced with estrogen mimics and then slap a pink ribbon on top — they aren't fighting breast cancer.
They're asking you to fund it. In today's video, I'm talking about 5 ways women can decrease their risk of being diagnosed with breast cancer.
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